Christian Marketing Company

ChurchLink Communications, a division of Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About ChurchLink Communications & Edge Media:   ChurchLink Communication is a division of Edge Media that serves ministries, churches, and Christian broadcast.  ChurchLink Communications offers full service Christian advertising agency services.  As a Christian agency, we offer cutting edge technological solutions to help Christian organizations maximize the impact of their message.

Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Sorry for the lapse in posting, but my hubby and I got away for a much needed rest to the lovely Caribbean island of St. Martin.  It was fabulous - great scuba diving!

What has happened since I blogged last?  Lots!  Our new division, ChurchLink Communications, is launching today!  We are very excited about it.  Please visit the site at http://www.churchlinkcommunications.com to check it out!  We have long believed that we have some invaluable tools to offer ministries, non-profits, churches, and Christian broadcast.  As a Christian interactive advertising agency with cutting edge SMS marketing software, we offer a unique opportunity to these organizations to create communications strategies that will greatly increase the effectiveness of communications, encouraging supporters to take action, and increasing the revenues from fundraising efforts.

Churches can use the SMS marketing software to mobilize their prayer ministry - a prayer request sent into the system automatically directs out to everyone enrolled.  An "Ask the Pastor" component allows people in the congregation to text in questions during the sermon that then are put on the screen and answered at the end of service.   Church security is instant with the push of a button.  Youth ministry communications is revolutionized, as youth pastors can instantly communicate with youth using the way they most often communicate - text messages!  The application for churches communicating with text messages are endless.   The software is extremely affordable, and ChurchLink is offering a 30-day no obligation trial of the SMS marketing software.   Click here to review the offer: www.churchlinkcommunications.com/offer.html

The next post will discuss the benefits of SMS marketing software for Christian ministries to use for effective communications and fundraising efforts.  Using bulk SMS services dramatically increases response rates for communications efforts, and is proven to be much more effective than e-mail.   Stay tuned for the next post on SMS marketing software.

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Our advertising and marketing consultants are experienced and focused on our clients' needs. Find out more at: www.edgemedia.biz

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink is a Christian interactive agency dedicated to supporting ministries, churches, non-profits, and Christian broadcast through cutting edge technologies and effective communications strategies.  As a Christian interactive advertising agency, we have three decades of experience in serving the needs of the Church.  Find out more at: www.churchlinkcommunications.com

Note: Few marketing companies Phoenix AZ based offer the interactive solutions that Edge Media or Churchlink Communications provide for our clients.  Partnered with the experience of our  marketing and advertising consultants, we believe we offer exceptional services that deliver superior results.

Edge Media is pleased to announce that the new ChurchLink Communications website will launch next week! The goal of ChurchLink Communications, a division of Edge Media, is to provide new Christian interactive marketing and technology tools to Christian ministries, broadcast, and churches. Christian interactive communications tools include SMS marketing software, mobile web, and optimized blogging software, as well as stand marketing solutions including marketing research, media buying, marketing strategy, internet, and e-mail marketing. All client services currently available to Edge Media clients are available to ChurchLink clients.  

As a Christian advertising agency, it is the goal of ChurchLink, a division to Edge Media, to meet the needs of the Christian community with a focused goal of serving Christian ministries, Christian broadcast, and Christian churches.  The benefit of using a Christian marketing company is of course to have an agency that understands the Christian community, Christian media, and Christian church, and then create Christian interactive marketing strategies to mesh these components into an effective outreach strategy.

Edge Media is a leading interactive agency located in Phoenix AZ that has been serving local, national, and international clients for almost eight years.  Vickie Isaac, President and Owner of Edge Media, has over 25 years of marketing experience, first as the director of a Christian music talent agency, then at the helm of a Christian record company, followed by years in the Christian and general broadcast industry, and finally launching Edge Media in 2002.  Vickie is also an adjunct professor at Grand Canyon University. 

Click here for description of Edge Media's leading interactive agency client services:
http://www.edgemedia.biz/index-2.html

More About Edge Media:  Edge Media is a leading interactive advertising agency that is one of only a few advertising agencies Phoenix AZ that is a mobile advertising agency, having chosen to fully embrace emerging marketing strategies including the mobile web, SMS marketing software that delivers bulk SMS services, has experienced marketing and advertising consultants in the mobile arena.  Our clients are experiencing exceptional results with the mobile advertising agency services, and great ROI with the SMS marketing software.  For more info on Edge Mobile, the SMS marketing software, go here: http://www.edgemedia.biz/index-3.html

Mobile Commerce Daily recently reported that a test program by Sony delivered movie tickets to mobile phones with a 36% opt in rate.  McDonalds just tested the waters with mobile location based strategies.  Customers responded with a 7% click thru rate. 

Mobile marketing is well received by consumers because mobile phones are rapidly becoming the hub of their personal and business communications.  As mobile phones increase capabilities, the necessity of mobile marketing strategies will increase.  Mobile websites, bulk SMS services, mobile ads, and mobile apps are just a few of the mobile interactive web agency strategies that Edge Media is recommending to clients at a very rapid rate.

As a leading interactive agency, our SMS marketing software is no longer a nice addition, it is an absolutely vital marketing channel for our clients.  It is rare now that campaigns do not include some mobile advertising agency strategies. We are telling our clients to grab their dot mobi URL's, to allow us to create a mobile version of their websites as just basic steps to compete on the mobile web playing field.   We are fortunate to have several years of mobile advertising agency experience in this arena already, while other advertising agencies in Phoenix AZ are still trying to figure out what the platform is!  

If you would like to discuss mobile web strategies for your business, call us at 602-943-2030, and also be sure to visit our website for more info on mobile marketing at http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technological solutions that deliver exceptional results for our clients.   As a Christian advertising agency, we hold ourselves to the highest ethical standards in how we conduct our business, as well as a high standard of excellence with the work that we produce for our clients.  Our Christian marketing company also has a division, ChurchLink Communications that specializes in marketing services for churches, non-profits, ministries, and broadcast organizations.

Edge Media is pleased to announce that we have added another capability to the Edge Mobile SMS marketing software platform.  We have paired text messaging with the ability to print out a coupon, ticket, or special offer.  The coupling of the text message to the coupon/ticketing website closes the gap and makes mobile ticketing and couponing easy to use!

Folks text in to the Edge system, and the system delivers back a PIN number and URL that is matched to a coupon on our website.  People can go to the website, enter their PIN number, and print out their ticket or coupon.   If the uploaded coupon image is a barcode, the printed coupon will be scannable.   

In the meantime, of course, our system has captured the cell phone number for remarketing purposes instead of the standard method of offering discounts, tickets, etc. with no way to continue to conversation with that customer.  Our system offers bulk SMS services that allow multiple communications with autoresponders, timed responders, instant responders, etc.

We are offering a free month trial subscription of our SMS marketing software system and free set up ($500 value), but of course standard text messaging rates still apply.  Let me know if you have questions or would like to schedule a webinar walk thru. 

About Edge Media:  Edge Media is a leading Christian interactive agency focused on cutting edge technology that delivers exceptional results for our clients.  As a Christian marketing company, we value integrity, service, and excellence in our work.

Edge Media has always been a Christian agency, but with the launch of our new division,  ChurchLink Communications, we have been very pleased with the response from churches, ministries, parachurch organizations, and Christian broadcast companies.  Many Christian organizations are aware of the need to integrate new marketing approaches into their strategies but are just uncertain how to begin the process.

As a Christian marketing company, we are confident that we understand the goals of our clients, and blessed that we have the resources to help them reach their goals.  Vickie Isaac, President and Owner of Edge Media, has over thirty years of ministry experience, global missionary experience, and church experience to bring to work for our clients.   There are very few Christian interactive agencies with both the ministry and marketing experience combined, and we believe that we can put this expertise to work to benefit the Church.

We have a full menu of services for our clients and are looking forward to being a blessing to our new ones. While the ChurchLink Communications site is under construction, please visit the Edge Media site for a full description of our products and services.
www.edgemedia.biz/index-2.html

ChurchLink Communications is a division of Edge Media, LLC, a full service leading interactive agency located in Phoenix, AZ.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

One of the greatest challenges for churches today is staying connected with members of their congregations.  As a pastor's wife with over two decades of ministry experience, I can tell you that this is one of the primary reasons we developed ChurchLink.  As a Christian marketing company, Edge Media is committed to providing tools of VALUE to our clients that make a difference in day to day life.  We believe ChurchLink is one of those tools.

Text messaging is now a primary means of communication for Americans, with the use of texting growing across all age demographics.  The primary demos are the 12-54 year old categories, which are perfect for churches.  The applications are really endless, from church wide communication from the pastor, including daily Scripture or a devotional, event invitations and reminders, church wide prayer alerts, and so much more.  There is also tremendous value to creating subgroups per ministry within the church - for example the youth group where the youth pastor can text out reminders, encouragement, etc. to his or her youth group.  The SMS marketing software can also be used for security purposes, nursery and childcare, etc. 

ChurchLink Mobile is SMS marketing software and is a product of Edge Media, a full service Christian interactive agency located in Phoenix, AZ, serving both local and national clients. 

According to the National Council of Nonprofits, overall charitable donations have decreased dramatically in 2009, while demands for critical services non-profits provide have increased proportionally  (National Council of Nonprofits, 2009).  Nonprofits around country are examining what programs to cut, and racking their brains to figure out what fundraising strategies might help.

There are no magic cures, but there are certainly fundraising strategies that can help increase revenues for nonprofits.   This is exactly where the strength of an interactive web agency can help.  We are committed to making every dollar work harder and smarter. We believe that an integrated approach is strongest, and thus create an strategy that utilizes several media channels to move the potential donor from response to a message in one medium into an ongoing relationship with our clients to involve them in the work and mission of the organization.   We utilize e-fundraising strategies that deliver an average ROI of at least times the return on our clients' investment.  As an interactive web agency, we have integrated optimized blogging strategies to increase search results and drive more traffic to our clients' websites.  We also use our SMS marketing software to deliver an opportunity for an immediate response  to an appeal to give on radio or television.  We then move the respondent through the process from a text response to a website landing page for additional data capture and then a strategic communications campaign begins to develop the relationship with the potential donor.  We work closely with the organization's advertising and marketing consultants if they have them in house, or we can create the entire campaign from start to finish, delivering results, accountability, and detailed reporting at the end of the campaign 

Edge Media is a Christian agency, and we serve Christian ministries, churches, and Christian media.  As a Christian marketing company, we have partnered with Christian ministries and non-profit organizations to help them continue to provide the invaluable services needed to help people both in the U.S. and internationally. We also serve non-profits without religious affiliations and bring our commitment to integrity into whatever business relationship we enter into. 

I am pleased to report that we are getting wonderful results for our clients using optimized blogging.  Within three weeks time, we have gained a top 10 Google listing, as well as 9 other listings for keyword optimized blogs, most of them starting out being ranked on pages 2 and 3 of Google.  Fast results!

Optimized blogging is a relatively new strategy that advertising and marketing consultants need to be navigating towards because of the results the system delivers.  Our advertising and marketing consultants visit with the client to make sure we understand the terms that are most important to the client.  We then conduct extensive keyword research to determine the competitiveness of the terms.  We choose our keywords using a variety of filtering factors, and finally choose the winners. 

After keyword research is completed, the graphic design, coding, installing, etc. are all done, and then the blog is ready to go live.  The blog writer then starts blogging, and is careful to insert the keywords that were chosen based on research into the copy.  Once the blog reaches the acceptable keyword density, the system gives the writer the green light to post.  The ecstatic author then presses the green submit button and magic!  The system parses the ONE blog into many, according to keywords, and then pings the search engines to recognize the content.   It is beautiful...

The Edge Media blog is an example of the optimized blogging system, because we believe that as advertising and marketing consultants, we have to practice what we preach!  Many Phoenix marketing companies are discovering and implementing social media, and I believe the next integration should be optimized blogging.   Honestly, as far as I can tell, right now we are one of the few advertising agencies in Phoenix AZ, as well as in the non-profit and Christian marketing company arenas to use such an extensive process!  Our promise to our clients is that as a Christian interactive agency, we will handle our client's campaigns with integrity, and will do a great job getting important messages maximum exposure, starting with the optimized blog and then flowing across social media.