Christian Marketing Company

Boston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

ChurchLink Communications is pleased to announce that Radio Preferred has launched nationally! Our first markets include Philadelphia and Minneapolis/St. Paul where we are partnering with Salem Broadcasting's radio stations in those markets. 

The partnership is a natural fit, as Salem Broadcasting owns the largest commercial Christian radio network in the United States, and ChurchLink Communications is a leading Christian interactive advertising agency.   We are confident that this model will continue to grow, benefitting Salem, ChurchLink, and advertisers on the Preferred marketing system.

For information on how to bring Radio Preferred to your area, or how to advertise on the Preferred Marketing Network, e-mail us at info@churchlinkcommunications.com.  Radio stations can review the program at www.preferredradio.com.   Also, be sure to visit us on Facebook!

About Radio Preferred: Radio Preferred is an affiliate of ChurchLink Communications and Edge Media. 

About ChurchLink Communications:  ChurchLink Communications is the Christian advertising agency division of Edge Media dedicated to serving Christian broadcast, ministries, and churches. As a Christian interactive agency, ChurchLink is committed to utilizing every technological tool available to deliver the Gospel to the ends of the earth.  Our Christian marketing company offers SMS marketing software, radio syndication, marketing research, social media, internet marketing, etc. as a full service Christian agency.

Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  With over 50 years of combined radio experience, we know what it takes to generate sales.  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

We are excited about our next series of training resources for churches, ministries, and Christian broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive Christian advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for ChurchLink Communications, several of our most important keywords are Christian marketing company, Christian interactive, Christian advertising agency, and Christian agency.   We want folks to find us who are looking for a Christian advertising agency but are not already familiar with the name ChurchLink Communications.  We always choose our name as a keyword, so other keywords are ChurchLink Communications and Edge Media.  The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook, Twitter, and our New Testament Bible Study on  Facebook for encouraging and educational interaction! Below are the links:

ChurchLink on Twitter: twitter.com/ChurchLink
ChurchLink on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307
New Testament Bible Study on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307#!/group.php

In the meantime, we pray that the Lord continues to bless you and strengthen you as you serve Him!

Blessings,

Vickie Isaac
President/ChurchLink Communications
info@churchlinkcommunications

About ChurchLink Communications:  ChurchLink Communication is a full service Christian advertising agency operating as a division of Edge Media LLC.  We are located in Phoenix, AZ and serve local and national churches, ministries, and Christian broadcast organizations.

Another ChurchLink Church Communications Strategy Webinar has been scheduled for Feb. 17th at 10AM MST.   To register, go to www.churchlinkcommunications.com/webinar

After great turnout at the last one, and a wonderful time visiting with pastors at the Pastor's Leadership Conference in Phoenix, it is apparent that this is something that the Church both needs and wants. 

As a Christian advertising agency, we are excite to be able to be a part of helping churches and ministries expand their outreach and increase their influence!   We will discuss ways to use existing technology and a few simple tools to dramatically increase the number of people who see and respond to your message. 

About ChurchLink: ChurchLink Communications is a Christian interactive agency that specializes in cutting edge technologies that create exceptional growth opportunities for our clients.   As a Christian agency, we are committed to serving local and national churches and ministries, and it is our mission to provide every tool possible to extend the impact of the Gospel.  We are unaware of any other Christian marketing company that offers the broad range of services and expertise in technology that we do.  Check out our client services page at: www.churchlinkcommunications.com/clientservices.html   ChurchLink is a division of Edge Media, with over a decade of experience in serving local and national clients.

Be sure to register for the complimentary webinar on January 25th - Church Communications Strategy for 2011!  We will illustrate how effective communications strategy can impact the effectiveness of your message and increase your outreach.  Presented by Vickie Isaac, M.Ed., President and Owner of Edge Media and ChurchLink Communications.  The webinar will include topics like using social media effectively, increasing traffic to your church or ministry website, effective use of blog tools, and text messaging for churches.    Find out why organizations like Focus on the Family and the Family Research Council use our services to increase the impact and outreach of their messages.  To register, click below:


The event is sponsored by ChurchLink Communications, a leading Christian interactive advertising agency.  It is the mission of ChurchLink Communications to equip the Church with every available and appropriate communications tool.  With over three decades of Christian marketing company experience, ChurchLink Communications has helped churches and ministries around the world. ChurchLink Communications specializes in Christian interactive strategies that utilize cutting edge technologies like SMS marketing software,  while creating easy to use communications systems for our clients.  ChurchLink Communications, a Christian agency, is a division of Edge Media, an advertising agency located in Phoenix AZ serving local and national clients also specializing in cutting edge technologies including mobile advertising agency solutions like SMS software, mobile apps, and mobile pages.  We deliver results for our clients!

Lots of online growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow influence with blogging?  And... what in the world do you write about time after time to accomplish that purpose?

Great questions!  ChurchLink Communications and Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, an organization that does the same thing will not win friends or influence people....   :-)     What do you have to offer in that fills a legitimate need for your target audience?  At ChurchLink Communications and Edge Media, we believe that there are lots of ministries and churches out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to use the internet for outreach in order to grow.  As a leading Christian interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading Christian interactive agency, Christian marketing company, and Christian agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at ChurchLink Communications and Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@churchlinkcommunications.com! 

Many online marketing experts say that content is king when it comes to online influence.  How do you get content onto the web that attracts visitors and positively impacts website visitors and ultimately your bottom line?  There are a number of steps to take that can accomplish this goal.  This next educational series will tackle the steps to take to become a publisher of online content that has an impact.

At Edge Media and ChurchLink Communications, our FASTEST and most EFFICIENT tool is called keyword optimized blogging.  We use software to accomplish this and it is inexpensive and highly effective. You can do this without this software, it just won't be as effective or easy... Contact us for more info on this, as the software is as low as $360.00 per month.

The steps outlined are the same whether using software or not, so we will outline the steps here.  As a leading interactive agency, one of our first steps is ALWAYS to identify the keywords and phrases that are most important to our clients' products and services.  We then analyze them and choose keywords that we can WIN on, measuring competition and traffic on each keyword/phrase.  Once the keywords are chosen, interactive web agency strategy always includes integrating  keywords into content at appropriate densities on the primary website and into meta/data tags on the site to impact search engine results.

The next step is to set up the blog.  At Edge Media and ChurchLink Communications, we set up the design and install keyword optimized blogs for our clients.  If you are not using a keyword optimized blog, you can set up blogs on places like Blogger and WordPress.  The design should mirror the website as closely as possible, and also have links to/from the website.  It can also be added to primary navigation in the website.

After the blog is set up, it is time to craft the content.  We will take up content generation on the next blog, as there are important strategies in that regard.

About Edge Media and ChurchLink Communications: ChurchLink Communications is a leading Christian interactive agency located in Phoenix AZ serving local and national clients for over a decade.  As an Christian interactive agency, we specialize in cutting edge technologies that deliver exceptional results for our clients, the mobile web, mobile apps, social media, text messaging, and keyword optimized blogging. We also produce and buy radio and television as a Christian marketing company.

Ministries & churches should have pages and groups, not profiles.  It is necessary to have a profile to set up a page, and profiles are individuals who administer the pages.  Just because someone can see your page or group does not mean they can see your profile.  Nevertheless, it is important to note that anything you post online that is questionable can hypothetically be found and come back to haunt you.  Use the "Mom" test - if my mom saw this, what would she say?

Set up your profile, then set up your page.  Upload your logo, contact info, and always link back to your  website.  Use your identified keywords in the descriptions to help impact your search results.

Once the account is set up, you need to implement strategy.  What is the goal of social media usage for your business?  Is it exposure?  Interaction?  Traffic generation for your website?   As I have said many times, tweeting to hear yourself chirp does not grow your business.  Our advertising and marketing consultants at ChurchLink Communications actually design a social media roadmap, which details goals, steps to achieve the goals, and how to measure the goals.  As a leading Christian interactive advertising agency, we believe that efforts must generate results for the clients we serve.

Consider some of these strategies that could help accomplish your goals:

• Give something of value.  Why should someone visit your page, group, or website again?  
• Offer something unique: audio clips, video clips, e-cards, downloads, forums, etc.  It needs to be something that they can’t get anywhere else.  
• Create engaging content, and encourage interactivity.  You want folks to be engaged and take ownership.
• Ask questions, solicit opinions, and make it easy for supporters to post their info.   Reward them for giving you their time and support.  Remember that one of the keys to social media is that listening is important.  We are way past the time when simply pushing out information is effective.
• Remember to provide CONTENT VALUE.  A consumer survey by the JC Williams Group ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006).

Next week we will tackle the benefits of blogging.  In the meantime, craft your strategy or call one of our marketing and advertising consultants!

About ChurchLink Communications and Edge Media: ChurchLink Communications is a division of Edge Media committed to equipping the Church with every available and effective communications tool. Edge Media is a Christian interactive agency located in Phoenix AZ specializing in cutting edge solutions and technologies that give our clients significant return on their advertising investment.  Our Christian interactive goals and strategies are innovative, rapidly increasing traffic to our clients' websites, and then converting from leads to sales as a result ofour Christian marketing company expertise in the online arena.  We are a full service Christian advertising agency serving local and national clients and delivering exceptional results.

Most ministries and non-profit organizations are familiar with social media, and many have made forays into the communications platform.  Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes most NPO's today.

One of the most difficult tasks is to step outside of the actual day to day tasks of ministry and into the shoes of those that they communicate with.  Additionally, the people that ministries serve are not always the same group of people that ministries communicate with to raise the funds that facilitate ministry.  In short, communications have to be crafted towards the target audience by understanding who they are and what is important to them.  This is where social media is most important because it is a dialogue communications platform, not a broadcast channel.  Interaction and listening should occur regularly in this communications channel to understand priorities, needs, and concerns.

The next important fact to consider is the impact that social media can have from a viral perspective.  Consider the following statistics:

• Online social network users were three times more likely to trust peers’ opinions over advertising when making purchase decisions (Jupiter Research).
• According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents.
• Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) (Yankelovich).

Interaction on social media platforms creates a relationship, and the viral power of that relationship is tremendous.  Strategy, content, interaction, and viral outreach should all be pillars of social media for non-profit organizations.

As we interact with our Christian ministry and non-profit clients, we find that many do not have the time or staff to manage this type of outreach.  ChurchLink Communications, our Christian advertising agency, can step in and create the publishing platforms for our clients and then train them in how to efficiently manage these platforms, or we can manage them for our clients. 

Our next blog will discuss ways to get started in social media, or if already involved, how to correct potential errors that may have been made to date, and then to launch with realistic goals and effective strategies.

About ChurchLink Communications: The mission of ChurchLink is to empower Christian organizations to utilize every technological tool to proclaim the message of the Gospel.  As a leading Christian interactive agency, we are confident that we can put all of the pieces together to deliver exceptional results for our clients, including broadcast television and radio, search engine optimization, social media, internet marketing, and more.  We truly are unaware of any other Christian marketing company providing all of these resources in one place with the level of expertise we bring to the table.  Our Christian agency has over sixty years of combined experience in broadcast, internet, and mobile marketing. 

ChurchLink Communications, a division of Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About ChurchLink Communications & Edge Media:   ChurchLink Communication is a division of Edge Media that serves ministries, churches, and Christian broadcast.  ChurchLink Communications offers full service Christian advertising agency services.  As a Christian agency, we offer cutting edge technological solutions to help Christian organizations maximize the impact of their message.

Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Sorry for the lapse in posting, but my hubby and I got away for a much needed rest to the lovely Caribbean island of St. Martin.  It was fabulous - great scuba diving!

What has happened since I blogged last?  Lots!  Our new division, ChurchLink Communications, is launching today!  We are very excited about it.  Please visit the site at http://www.churchlinkcommunications.com to check it out!  We have long believed that we have some invaluable tools to offer ministries, non-profits, churches, and Christian broadcast.  As a Christian interactive advertising agency with cutting edge SMS marketing software, we offer a unique opportunity to these organizations to create communications strategies that will greatly increase the effectiveness of communications, encouraging supporters to take action, and increasing the revenues from fundraising efforts.

Churches can use the SMS marketing software to mobilize their prayer ministry - a prayer request sent into the system automatically directs out to everyone enrolled.  An "Ask the Pastor" component allows people in the congregation to text in questions during the sermon that then are put on the screen and answered at the end of service.   Church security is instant with the push of a button.  Youth ministry communications is revolutionized, as youth pastors can instantly communicate with youth using the way they most often communicate - text messages!  The application for churches communicating with text messages are endless.   The software is extremely affordable, and ChurchLink is offering a 30-day no obligation trial of the SMS marketing software.   Click here to review the offer: www.churchlinkcommunications.com/offer.html

The next post will discuss the benefits of SMS marketing software for Christian ministries to use for effective communications and fundraising efforts.  Using bulk SMS services dramatically increases response rates for communications efforts, and is proven to be much more effective than e-mail.   Stay tuned for the next post on SMS marketing software.

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Our advertising and marketing consultants are experienced and focused on our clients' needs. Find out more at: www.edgemedia.biz

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink is a Christian interactive agency dedicated to supporting ministries, churches, non-profits, and Christian broadcast through cutting edge technologies and effective communications strategies.  As a Christian interactive advertising agency, we have three decades of experience in serving the needs of the Church.  Find out more at: www.churchlinkcommunications.com

Note: Few marketing companies Phoenix AZ based offer the interactive solutions that Edge Media or Churchlink Communications provide for our clients.  Partnered with the experience of our  marketing and advertising consultants, we believe we offer exceptional services that deliver superior results.

Edge Media is pleased to announce that the new ChurchLink Communications website will launch next week! The goal of ChurchLink Communications, a division of Edge Media, is to provide new Christian interactive marketing and technology tools to Christian ministries, broadcast, and churches. Christian interactive communications tools include SMS marketing software, mobile web, and optimized blogging software, as well as stand marketing solutions including marketing research, media buying, marketing strategy, internet, and e-mail marketing. All client services currently available to Edge Media clients are available to ChurchLink clients.  

As a Christian advertising agency, it is the goal of ChurchLink, a division to Edge Media, to meet the needs of the Christian community with a focused goal of serving Christian ministries, Christian broadcast, and Christian churches.  The benefit of using a Christian marketing company is of course to have an agency that understands the Christian community, Christian media, and Christian church, and then create Christian interactive marketing strategies to mesh these components into an effective outreach strategy.

Edge Media is a leading interactive agency located in Phoenix AZ that has been serving local, national, and international clients for almost eight years.  Vickie Isaac, President and Owner of Edge Media, has over 25 years of marketing experience, first as the director of a Christian music talent agency, then at the helm of a Christian record company, followed by years in the Christian and general broadcast industry, and finally launching Edge Media in 2002.  Vickie is also an adjunct professor at Grand Canyon University. 

Click here for description of Edge Media's leading interactive agency client services:
http://www.edgemedia.biz/index-2.html

More About Edge Media:  Edge Media is a leading interactive advertising agency that is one of only a few advertising agencies Phoenix AZ that is a mobile advertising agency, having chosen to fully embrace emerging marketing strategies including the mobile web, SMS marketing software that delivers bulk SMS services, has experienced marketing and advertising consultants in the mobile arena.  Our clients are experiencing exceptional results with the mobile advertising agency services, and great ROI with the SMS marketing software.  For more info on Edge Mobile, the SMS marketing software, go here: http://www.edgemedia.biz/index-3.html

Mobile Commerce Daily recently reported that a test program by Sony delivered movie tickets to mobile phones with a 36% opt in rate.  McDonalds just tested the waters with mobile location based strategies.  Customers responded with a 7% click thru rate. 

Mobile marketing is well received by consumers because mobile phones are rapidly becoming the hub of their personal and business communications.  As mobile phones increase capabilities, the necessity of mobile marketing strategies will increase.  Mobile websites, bulk SMS services, mobile ads, and mobile apps are just a few of the mobile interactive web agency strategies that Edge Media is recommending to clients at a very rapid rate.

As a leading interactive agency, our SMS marketing software is no longer a nice addition, it is an absolutely vital marketing channel for our clients.  It is rare now that campaigns do not include some mobile advertising agency strategies. We are telling our clients to grab their dot mobi URL's, to allow us to create a mobile version of their websites as just basic steps to compete on the mobile web playing field.   We are fortunate to have several years of mobile advertising agency experience in this arena already, while other advertising agencies in Phoenix AZ are still trying to figure out what the platform is!  

If you would like to discuss mobile web strategies for your business, call us at 602-943-2030, and also be sure to visit our website for more info on mobile marketing at http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technological solutions that deliver exceptional results for our clients.   As a Christian advertising agency, we hold ourselves to the highest ethical standards in how we conduct our business, as well as a high standard of excellence with the work that we produce for our clients.  Our Christian marketing company also has a division, ChurchLink Communications that specializes in marketing services for churches, non-profits, ministries, and broadcast organizations.

Edge Media is pleased to announce that we have added another capability to the Edge Mobile SMS marketing software platform.  We have paired text messaging with the ability to print out a coupon, ticket, or special offer.  The coupling of the text message to the coupon/ticketing website closes the gap and makes mobile ticketing and couponing easy to use!

Folks text in to the Edge system, and the system delivers back a PIN number and URL that is matched to a coupon on our website.  People can go to the website, enter their PIN number, and print out their ticket or coupon.   If the uploaded coupon image is a barcode, the printed coupon will be scannable.   

In the meantime, of course, our system has captured the cell phone number for remarketing purposes instead of the standard method of offering discounts, tickets, etc. with no way to continue to conversation with that customer.  Our system offers bulk SMS services that allow multiple communications with autoresponders, timed responders, instant responders, etc.

We are offering a free month trial subscription of our SMS marketing software system and free set up ($500 value), but of course standard text messaging rates still apply.  Let me know if you have questions or would like to schedule a webinar walk thru. 

About Edge Media:  Edge Media is a leading Christian interactive agency focused on cutting edge technology that delivers exceptional results for our clients.  As a Christian marketing company, we value integrity, service, and excellence in our work.

Edge Media has always been a Christian agency, but with the launch of our new division,  ChurchLink Communications, we have been very pleased with the response from churches, ministries, parachurch organizations, and Christian broadcast companies.  Many Christian organizations are aware of the need to integrate new marketing approaches into their strategies but are just uncertain how to begin the process.

As a Christian marketing company, we are confident that we understand the goals of our clients, and blessed that we have the resources to help them reach their goals.  Vickie Isaac, President and Owner of Edge Media, has over thirty years of ministry experience, global missionary experience, and church experience to bring to work for our clients.   There are very few Christian interactive agencies with both the ministry and marketing experience combined, and we believe that we can put this expertise to work to benefit the Church.

We have a full menu of services for our clients and are looking forward to being a blessing to our new ones. While the ChurchLink Communications site is under construction, please visit the Edge Media site for a full description of our products and services.
www.edgemedia.biz/index-2.html

ChurchLink Communications is a division of Edge Media, LLC, a full service leading interactive agency located in Phoenix, AZ.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

One of the greatest challenges for churches today is staying connected with members of their congregations.  As a pastor's wife with over two decades of ministry experience, I can tell you that this is one of the primary reasons we developed ChurchLink.  As a Christian marketing company, Edge Media is committed to providing tools of VALUE to our clients that make a difference in day to day life.  We believe ChurchLink is one of those tools.

Text messaging is now a primary means of communication for Americans, with the use of texting growing across all age demographics.  The primary demos are the 12-54 year old categories, which are perfect for churches.  The applications are really endless, from church wide communication from the pastor, including daily Scripture or a devotional, event invitations and reminders, church wide prayer alerts, and so much more.  There is also tremendous value to creating subgroups per ministry within the church - for example the youth group where the youth pastor can text out reminders, encouragement, etc. to his or her youth group.  The SMS marketing software can also be used for security purposes, nursery and childcare, etc. 

ChurchLink Mobile is SMS marketing software and is a product of Edge Media, a full service Christian interactive agency located in Phoenix, AZ, serving both local and national clients. 

According to the National Council of Nonprofits, overall charitable donations have decreased dramatically in 2009, while demands for critical services non-profits provide have increased proportionally  (National Council of Nonprofits, 2009).  Nonprofits around country are examining what programs to cut, and racking their brains to figure out what fundraising strategies might help.

There are no magic cures, but there are certainly fundraising strategies that can help increase revenues for nonprofits.   This is exactly where the strength of an interactive web agency can help.  We are committed to making every dollar work harder and smarter. We believe that an integrated approach is strongest, and thus create an strategy that utilizes several media channels to move the potential donor from response to a message in one medium into an ongoing relationship with our clients to involve them in the work and mission of the organization.   We utilize e-fundraising strategies that deliver an average ROI of at least times the return on our clients' investment.  As an interactive web agency, we have integrated optimized blogging strategies to increase search results and drive more traffic to our clients' websites.  We also use our SMS marketing software to deliver an opportunity for an immediate response  to an appeal to give on radio or television.  We then move the respondent through the process from a text response to a website landing page for additional data capture and then a strategic communications campaign begins to develop the relationship with the potential donor.  We work closely with the organization's advertising and marketing consultants if they have them in house, or we can create the entire campaign from start to finish, delivering results, accountability, and detailed reporting at the end of the campaign 

Edge Media is a Christian agency, and we serve Christian ministries, churches, and Christian media.  As a Christian marketing company, we have partnered with Christian ministries and non-profit organizations to help them continue to provide the invaluable services needed to help people both in the U.S. and internationally. We also serve non-profits without religious affiliations and bring our commitment to integrity into whatever business relationship we enter into.