Christian Agency

This morning I have been working on adding text message customer responses into television and radio commercials.  The strategy behind the responses is critical to the success of the campaign.  It is more than just choosing easy keywords and setting up an autoresponse.  Remember that mobile messages are limited to 160 characters or less, and that best mobile marketing practices require that you include an unsubscribe message in the first outbound message. 

Hmmm... that makes the autoresponse message a little trickier.  You need to think about branding, instilling confidence, and a direct call to action, all in a little bitty space.  Our SMS marketing software will give a character count as the message is written, but I prefer to work offline to create message flow and tracking mechanisms. 

This morning the process included choosing keywords that are trackable per radio or television program and/or network, the appropriate autoresponder message that included all of the above, the landing page strategy with data capture, and then the strategy that moves the lead forward to a sale, along with the appropriate measuring tools to attribute lead generation source to the actual sale.  As a mobile advertising agency, we are responsible for the entire process, not just the set up of the mobile message in the system.   Without the strategy behind the process, there is no way to measure its effectiveness.   I will keep you posted on the keyword journey...

About Edge Media:  Edge Media is a leading Christian interactive agency located in Phoenix AZ and specializing in cutting edge technology solutions that deliver exceptional results for our clients.  As a  Christian agency, we value integrity, excellence, and exceptional service for our clients.

We are excited about NRB 2010!  Looking forward to connecting with colleagues, old friends, and colleagues who are old friends!  We are meeting with a number of Christian broadcast networks, Christian ministries and non-profits, and Christian agencies who want to discuss our SMS marketing software.  If you are attending and interested, call us, we would love to visit!

The ability to communicate through the delivery of bulk SMS services to listeners, viewers, donors, and organization supporters is rapidly becoming a critical component of effective communications platforms.   For example, one of our clients, the Family Research Council has been using text messaging to mobilize their supporters to take urgent action in the healthcare debate.  Tony Perkins, President of Family Research Council, just used the Edge Mobile platform during a live speaking engagement. While he was speaking, he invited the audience to text in if they would like more information about Family Research Council.  The audience responded well, the system captured the cell phone number of the person who texted in, and FRC delivered back a message about Family Research Council and a URL link in the text message for more information.  Family Research Council now has the ability to remain in communication with the folks who responded during the speaking engagement. 

About the Edge Media Mobile platform: Edge Mobile is SMS marketing software that increases interactivity and communication for our clients.  For more information on mobile marketing, go to http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading Christian interactive advertising agency that uses cutting edge technology to deliver exceptional results for our clients.

Edge Media has always been a Christian agency, but with the launch of our new division,  ChurchLink Communications, we have been very pleased with the response from churches, ministries, parachurch organizations, and Christian broadcast companies.  Many Christian organizations are aware of the need to integrate new marketing approaches into their strategies but are just uncertain how to begin the process.

As a Christian marketing company, we are confident that we understand the goals of our clients, and blessed that we have the resources to help them reach their goals.  Vickie Isaac, President and Owner of Edge Media, has over thirty years of ministry experience, global missionary experience, and church experience to bring to work for our clients.   There are very few Christian interactive agencies with both the ministry and marketing experience combined, and we believe that we can put this expertise to work to benefit the Church.

We have a full menu of services for our clients and are looking forward to being a blessing to our new ones. While the ChurchLink Communications site is under construction, please visit the Edge Media site for a full description of our products and services.
www.edgemedia.biz/index-2.html

ChurchLink Communications is a division of Edge Media, LLC, a full service leading interactive agency located in Phoenix, AZ.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

According to the National Council of Nonprofits, overall charitable donations have decreased dramatically in 2009, while demands for critical services non-profits provide have increased proportionally  (National Council of Nonprofits, 2009).  Nonprofits around country are examining what programs to cut, and racking their brains to figure out what fundraising strategies might help.

There are no magic cures, but there are certainly fundraising strategies that can help increase revenues for nonprofits.   This is exactly where the strength of an interactive web agency can help.  We are committed to making every dollar work harder and smarter. We believe that an integrated approach is strongest, and thus create an strategy that utilizes several media channels to move the potential donor from response to a message in one medium into an ongoing relationship with our clients to involve them in the work and mission of the organization.   We utilize e-fundraising strategies that deliver an average ROI of at least times the return on our clients' investment.  As an interactive web agency, we have integrated optimized blogging strategies to increase search results and drive more traffic to our clients' websites.  We also use our SMS marketing software to deliver an opportunity for an immediate response  to an appeal to give on radio or television.  We then move the respondent through the process from a text response to a website landing page for additional data capture and then a strategic communications campaign begins to develop the relationship with the potential donor.  We work closely with the organization's advertising and marketing consultants if they have them in house, or we can create the entire campaign from start to finish, delivering results, accountability, and detailed reporting at the end of the campaign 

Edge Media is a Christian agency, and we serve Christian ministries, churches, and Christian media.  As a Christian marketing company, we have partnered with Christian ministries and non-profit organizations to help them continue to provide the invaluable services needed to help people both in the U.S. and internationally. We also serve non-profits without religious affiliations and bring our commitment to integrity into whatever business relationship we enter into. 

Edge Media is pleased to announce that the Family Research Council has chosen our mobile platform, Edge Mobile, to deliver their "Minutemen Alerts" via text message.  As a Christian advertising agency, we recognize the critical importance of the work the Family Research Council is doing and we are privileged to support their work.

Our mobile platform is one of the many marketing mediums we offer to our clients.  Edge Media is a full service Christian agency delivering top notch service and cutting edge strategies to our clients.   We are committed to thorough research, integrated strategies, strong results, and accountabily as we serve our clients.

It is our firm commitment to integrity that gives us close to a 100% renewal rate from year to year with our clients.  Christian advertising agency is more than a label, it is a commitment to live out our values in the day to day service to our clients and their missions. 

We would love to visit regarding the needs of your business or ministry.  Please click on the offer for a free thirty minute consultation.  I look forward to visiting with you soon!

Best,

Vickie Isaac
President/Owner
Edge Media