Lots of folks are paying attention to social media these days, and a fair chunk of change is being dumped into social media marketing efforts. As we discuss social media with our clients and potential clients, the question that always arises is, "How does it help grow our business?" This is actually a great question. And the answer? It depends...
Not a concise answer, to be sure, but truthful, which in my opinion counts for everything. The last thing that a client wants is for their agency to "sell them". Honestly, it depends on the client's goals. Keep in mind that followers or fans for the sake of large numbers does nothing, in the same way that large volumes of traffic to a website without a call to action accomplishes very little.
The other important piece to note is that one of the primary goals is to move folks from social media sites to the client site. There must be a strategy to accomplish this. Once moved from the social site to the website, the results of social media can be measured.
Currently most CMO's measure success from social media marketing by increase in site traffic. Site traffic is good, and easily measurable from social websites to client websites.
What is the action you want visitors to take once on the website? And how will you track who is doing what from where? This is where the fun begins... Strategy session to be continued...
About Edge Media: Edge Media is a leading interactive Christian advertising agency specializing in cutting edge technologies that deliver exceptional results for our clients. Our cutting edge technologies include SMS marketing software that gives our clients access to bulk SMS services, optimized blogging delivering exceptional results in the SEO realm, social media, and a myriad of other services, which is of course why we are a leading interactive Christian advertising agency!
Not a concise answer, to be sure, but truthful, which in my opinion counts for everything. The last thing that a client wants is for their agency to "sell them". Honestly, it depends on the client's goals. Keep in mind that followers or fans for the sake of large numbers does nothing, in the same way that large volumes of traffic to a website without a call to action accomplishes very little.
The other important piece to note is that one of the primary goals is to move folks from social media sites to the client site. There must be a strategy to accomplish this. Once moved from the social site to the website, the results of social media can be measured.
Currently most CMO's measure success from social media marketing by increase in site traffic. Site traffic is good, and easily measurable from social websites to client websites.
What is the action you want visitors to take once on the website? And how will you track who is doing what from where? This is where the fun begins... Strategy session to be continued...
About Edge Media: Edge Media is a leading interactive Christian advertising agency specializing in cutting edge technologies that deliver exceptional results for our clients. Our cutting edge technologies include SMS marketing software that gives our clients access to bulk SMS services, optimized blogging delivering exceptional results in the SEO realm, social media, and a myriad of other services, which is of course why we are a leading interactive Christian advertising agency!
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