For the past three years I have been excited about mobile marketing, learning, researching, using, fine tuning, and wondering why everyone is not as excited as I am or using it as consistently as we are at Edge Media. I believe that 2010 is the year that mobile marketing really comes of age in the United States, and I can't wait!
Why do I say this? 2009 saw brands and businesses pull the purse strings tight, hesitant to add any "experimental" marketing channel to their marketing mix. 2009 also witnessed the near death of print publications, and the shrinking revenues of radio and television, and more focus went online to social media. Mobile marketing will thrive in 2010 as phones are smarter, networks are faster, consumers are becoming more in control of messages they receive, and marketers are demanding measurable results for the dollars they spend.
Sending SMS messages to people as a marketing channel means that a message is sent to cell phones when folks ASK to be marketed to. This is a key to the success of mobile marketing - that it is OPT IN ONLY marketing - not spam, or unwanted marketing. As a leading mobile marketing agency, we will NEVER send text spam, as the privacy of people's cell phones must be respected to maintain the integrity and strong marketing results that this marketing channel delivers. Our Edge Mobile SMS marketing software actually deactives a cell phone number when folks opt out of receiving SMS messages, so even if we wanted to, we couldn't spam via text!
Our SMS marketing software is easy to use, can have a campaign up and running in 48 hours, and deliver detailed reports on the success of the send. We also offer our mobile marketing expertise to our clients, as we have learned that bulk SMS services are also only as valuable as the content they contain. Our advertising and marketing consultants have hundreds of successful campaigns under our belts, a plethora of research and best practices data at our fingertips, and we are ready to turn our clients' goals into reality into 2010, delivering great results for their mobile and integrated marketing campaigns.
Why do I say this? 2009 saw brands and businesses pull the purse strings tight, hesitant to add any "experimental" marketing channel to their marketing mix. 2009 also witnessed the near death of print publications, and the shrinking revenues of radio and television, and more focus went online to social media. Mobile marketing will thrive in 2010 as phones are smarter, networks are faster, consumers are becoming more in control of messages they receive, and marketers are demanding measurable results for the dollars they spend.
Sending SMS messages to people as a marketing channel means that a message is sent to cell phones when folks ASK to be marketed to. This is a key to the success of mobile marketing - that it is OPT IN ONLY marketing - not spam, or unwanted marketing. As a leading mobile marketing agency, we will NEVER send text spam, as the privacy of people's cell phones must be respected to maintain the integrity and strong marketing results that this marketing channel delivers. Our Edge Mobile SMS marketing software actually deactives a cell phone number when folks opt out of receiving SMS messages, so even if we wanted to, we couldn't spam via text!
Our SMS marketing software is easy to use, can have a campaign up and running in 48 hours, and deliver detailed reports on the success of the send. We also offer our mobile marketing expertise to our clients, as we have learned that bulk SMS services are also only as valuable as the content they contain. Our advertising and marketing consultants have hundreds of successful campaigns under our belts, a plethora of research and best practices data at our fingertips, and we are ready to turn our clients' goals into reality into 2010, delivering great results for their mobile and integrated marketing campaigns.
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