Advertising Agencies Phoenix AZ

At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing business through natural search and social media.  I also offered some very practical "how to" tips for the attendees.  I will outline those tips in a series of blog posts to help those new to online strategies get started.

First, let's start with the compelling evidence for why you MUST recognize the power of online marketing and why you SHOULD absolutely take advantage of it to grow your business...

So... Why Start Online?

• 80 - 90% of consumers use a search engine prior to purchase  (ComScore).

• Showing up on page one of search listings gets your business in front of customers who already know they need your product/service so you start with a warm lead, as compared to many other media channels.

• A click through to your website should be just as welcoming as walking through the doors of your brick and mortar business.

Other Reasons to Start Online...

• You need to OWN your industry’s online space (It’s better for you to get the business than your competitor).

• You need to CONTROL your reputation (Your reputation is important, it is the perceived value of your business).

• You need MORE website traffic to GROW your business (Making money is nice).

• You need to talk to your customers.   Interactive marketing is very effective.

Right now, you need to go do your homework.   Go to Google Adwords and let it analyze your site to suggest keywords for the next steps we will take.  Stay tuned for next steps in the next blog titled Local Linking.

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix AZ and specializing in cutting edge technologies that produce exceptional results for our clients.  As a mobile advertising agency we offer mobile websites, mobile apps, and SMS marketing software for our cients.  As an interactive web agency, we offer integrated strategic solutions to grow traffic using optimized blogging, social media, and linking strategies.

We are very pleased to offer Digital Force, a new product for broadcasters! The Digital Force product creates a unique, interactive, and turnkey technological solution that  meets several crucial needs for broadcasters including:

     1)  Creation of new revenue streams including the addition of text message ads and website sales.  Mobile messaging revenue is currently over $150 billion, and will reach $233 billion by 2014 (Portio Research, Feb. 2010).Total U.S. online retail sales are expected to grow at an average annual rate of 10% over the next four years, rising from $155 billion in 2009 to $250 billion in 2014, according to a Forrester Research study.

     2)  Increased audience interactivity through text messaging, social media, and blogging.  Over 80% of Americans have cell phones, text volume exceeded call volume in Q2 2009, and 50% will have web enabled phones by Q3 2011 (Source: Mobile Marketing Assoc.).  Social media main sites now boast over 600 million users, with 50% logging in daily, connecting to over 80 pages, groups, events, brands, and companies (Sources: Facebook, LinkedIn, Twitter), and over 126 million blogs on the Internet currently. B2B blogging increases leads by an average of 67% (Source: Inbound Marketing Lead Generation Report).

3)   Increased website traffic as a result of social linking, social media, optimized blogging, and mobile phone apps.  Over 41% of businesses using social media have acquired new customers through those channels (Source: Inbound Marketing Lead Generation Report).

4)   Adoption of emerging communications platforms are absolutely necessary to retain relevancy.  Mobile use is growing much more quickly than PCs or Internet services did Burson, 2010).

5)  Provides turnkey solution for broadcasters, including ease of use from a single platform, negating the need to hire additional staff.  We have developed an online content aggregator system that integrates text messaging, social media, and blogging sites with content update from one location.

    About Edge Media: Edge Media is a full service leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients. Our cutting edge technologies include SMS marketing software that allow our clients to deliver bulk SMS services that few marketing companies Phoenix is home to can offer. In addition to our text SMS messaging software, our mobile advertising agency offers mobile websites, mobile apps, and mobile internet advertising.

FOR IMMEDIATE RELEASE
Contact: Vickie Isaac
Edge Media
602-943-2030 x 1
vickie@edgemedia.biz
http://www.edgemedia.biz

Phoenix, AZ September 9, 2010  Phoenix, AZ

Edge Media is pleased to announce the upcoming Navigating the New Business Economy Success Seminar.   News Talk 960  AM Intelligent Conservative Talk Radio and a panel of five experts team up to offer a free seminar to Phoenix area business owners and decision makers, offering strategy and solutions for business growth in a downturned and uncertain economic environment.   

WHAT:  The free Navigating the New Business Economy seminar includes five topics from five individual content experts, including: “How to Get the Most From Your Bank”, presented by Pat Corcoran, VP, BBVA Compass Bank; “Effective Marketing Doesn’t Have to Break Your Piggy Bank”, presented by Vickie Isaac, MEd., President, Edge Media, LLC and Adjunct Professor, Grand Canyon University;  “How NOT to Give ALL of Your Money to Uncle Sam”, Ed Daily, CPA, MBA, Owner, CPA on Wheels; “Find a New Way”, Mike Ford, President PFG Group; and “Healthcare Strategy that Doesn’t Give You Heartburn” presented by Nancy Halls, President, Hipes Consulting.

WHEN: Tuesday, September 28, 2010 from 9am - 12pm.  Seating is limited, online event registration is required at http://www.navigatetheeconomy.com

WHERE: 3003 N. Central Ave, Phoenix, AZ, 85012.  Parking is complimentary, courtesy of BBVA Compass Bank.  Complimentary light refreshments will be available.

WHY:   News Talk 960 Intelligent Conservative Talk Radio and the collaborative team of experts presenting the Navigating the New Business Economy Success Seminar believe that local businesses can still forge ahead, despite the economic environment armed with accurate information, smart strategy, and effective tools.   The seminar team consists of businesses whose primary business it is to help other businesses grow who have committed themselves to providing valuable information to the local business community at no cost.  Additionally, the team believes that if Phoenix businesses will support local Phoenix businesses who are committed to giving back to their communities, it creates a winning environment for businessses and the city we live in.

About Navigating the New Business Economy: More information and registration for the upcoming seminar is available at  http://www.navigatetheeconomy.com.


About Edge Media: Edge Media is a leading interactive advertising agency specializing in cutting  edge technology and innovative marketing strategies that deliver exceptional results.  Edge Media has offices in Phoenix, AZ and is reachable online at http://www.edgemedia.biz and 602-943-2030.

FOR IMMEDIATE RELEASE
Contact: Vickie Isaac
ChurchLink Communications/Edge Media
602-943-2030 x 1
info@churchlinkcommunications.com
http://www.churchlinkcommunications.com


Phoenix, AZ September 16, 2010  Phoenix, AZ  





70% of Teenagers Walk Away From Their Faith Between High School and College;
Shepherding Your Teen Conference Addresses Parents to Discuss Causes and Solutions

 
Shepherding Your Teen is a practical and biblical parenting conference presented by the Youth Transition Network and the organization’s president, Jeff Schadt, MBL. The event will be held Friday October 8st from 6pm to 9 pm and continued on Saturday October 9th from 9am until 12 noon at Heights Church located at 2121 Larry Caldwell Dr. in Prescott, AZ.   Tickets can be purchased online at www.shepherdingyourteen.com or at the door the day of the event, with discounts available for advance purchase and groups of ten or more.
 
Parents of teenagers are invited to attend to find out why teenagers leave their faith during the transition between high school and college, and receive practical advice on how to strengthen the relationship with their teen, increase parental influence with their teen, fully prepare their teen for college/adult life, and monumentally increase the likelihood of their teen staying in Christian fellowship. Parent testimonials are strong evidence of the effectiveness of the seminar, including one from Val Norbye, mother of a teenager that attended the seminar, “The content of Shepherding Your Teen impacted me greatly.  Every parent who wants to see their teen succeed socially, academically, and spiritually...should attend Shepherding Your Teen.”

Mr. Schadt holds his Masters’ Degree in Biblical Leadership, and is an author who recently released “Going, Going, Gone” through NavPress.  The book includes a very strong endorsement from noted author and teen expert Josh McDowell, who stated, “Going, Going, Gone will help you assess your approach to your teenagers and help establish a course that will build a relationship and foundation that will set your student up to succeed, just as Jesus set up His disciples to succeed as He prepared to exit their lives.

For more information about the upcoming seminar, visit www.shepherdingyourteen.com or call 970-259-6518.

About the Youth Transition Network: The Youth Transition Network (YTN) is an organization committed to helping parents and churches address the loss of youth by conducting research, executing training, providing resources, and helping connect high school teenagers to Christian ministries before they leave home.  YTN is reachable online at www.ytn.org and 970-259-6518.



About ChurchLink Communications and Edge Media: ChurchLink Communications is the Christian interactive advertising agency operating as a division of Edge Media,  specializing in cutting edge technology and innovative marketing strategies that deliver exceptional results.  ChurchLink Communications, a Christian agency,  and Edge Media, have offices in Phoenix, AZ and are reachable online at http://www.churchlinkcommunications.com and  http://www.edgemedia.biz and 602-943-2030.

I have used the line, "Don't Tweet Just to Hear Yourself Chirp" many times.  And there are as many "how to" guides on social media out there as there are social media marketing "gurus".   My take on this is similar to what my mother always said, "If you don't have something nice to say, don't say anything at all", except I would revise that to say, "If you don't have something relevant or helpful to say, don't say anything at all."   Often late at night I will think, "Oh no!  I haven't blogged today!"  The truth is that by late at night, I have nothing intelligent left in my brain to say... 

In all seriousness, social media is a CONVERSATION, not a direct donor channel.  Certainly you should be engaging with people who are interested and should move from interested to a supporter.  The question is, what are you offering to help engage them?  In order to become involved in your non-profit, people have to first believe in you, and care about what you do.  When it comes to growing a donor base, this becomes even more critical, as lots of folks can like what you do, but WAAAYYYY  fewer folks will like you enough to crack open the ole' wallet on a regular basis.  Engage the heart, tell your story, use testimonials, pictures, video, and activate folks who are already supporters to be your brand messengers on social media sites, telling their stories.  Real life testimony is always extremely powerful and credible.   Now, you might be saying you already know all of this, but keep reading to find out how to tell your story more effectively...

At ChurchLink Communications, a division of Edge Media, we have been engaged in marketing for over a decade, and I personally have been engaged in marketing for three decades.  While our content is going to be different than a non-profit, I believe the principles still remain true. We have a lot of great lessons to share, and some of them learned the hard way!  I believe we should deliver thought leadership, relevant content, and helpful information to people who would benefit from our services.    While some advertising and marketing consultants balk at the idea of "giving away stuff for free", I say that business is earned, and it is earned by proving that you know what you are talking about.  The same is true of non-profits - how do you set yourself apart from other non-profits doing very important work?  What are you doing differently? More effectively using donor dollars?  Measuring impact?  Create thought leadership in your area of influence.

So... speaking of offering relevant content, its time time give you a hands on tool... As an interactive web agency, we have to create online marketing systems that are both effective and efficient.  Here is a great tip for social media management:  We link our social media content through a content management system.  When I post to Twitter, Facebook, LinkedIn, etc. I am actually only posting one time and the content management system takes that content and automatically flows it out over fifteen to twenty sites that are all linked together.  This saves significant time, increases exposure, and positively impacts search engine rankings if the posts are keyword optimized.  We use several content management systems, but a simple and free tool is Ping.  You can find it at Ping.fm and link your existing social media accounts together there.  

But remember before you press the send button...  Don't chirp to hear yourself Tweet!  

About ChurchLink Communications: ChurchLink Communications is a division of Edge Media whose mission is to empower the Church to deliver the Gospel message and fulfill the Great Commission using every communications tool available to reach to the far corners of the world in the most effective means possible.  ChurchLink offers a full array of products and services, including radio syndication, media research, media buying, market research, SMS marketing software for fundraising using text messaging, internet marketing strategies, and much more.  Check out our services here: www.churchlinkcommunications.com/clientservices.html

ChurchLink Communications is committed to serving ministries, non-profits, Christian broadcast, and Christian churches.

About Edge Media: Edge Media is a leading interactive advertising agency located in Phoenix AZ offering cutting edge marketing solutions that deliver exceptional results, including mobile advertising agency products such as SMS marketing software for bulk SMS service delivery, interactive web agency products including integrated social media strategies, and full service offerings including radio and television advertising, marketing research, marketing strategy, media research and media buying services, and more. 
 

   I have used the line, "Don't Tweet Just to Hear Yourself Chirp" many times.  And there are as many "how to" guides on social media out there as there are social media marketing "gurus".   My take on this is similar to what my mother always said, "If you don't have something nice to say, don't say anything at all", except I would revise that to say, "If you don't have something relevant or helpful to say, don't say anything at all."   Often late at night I will think, "Oh no!  I haven't blogged today!"  The truth is that by late at night, I have nothing intelligent left in my brain to say... 

In all seriousness, social media is a CONVERSATION, not a direct sales channel.  Certainly you should be engaging with people who are interested and should move from interested to a customer or supporter.  The question is, what are you offering of value?  At Edge Media, we have been engaged in marketing for over a decade, and I personally have been engaged in marketing for three decades.  We have a lot of great lessons to share, and some of them learned the hard way!  I believe we should deliver thought leadership, relevant content, and helpful information to people who would benefit from our services.    While some advertising and marketing consultants balk at the idea of "giving away stuff for free", I say that business is earned, and it is earned by proving that you know what you are talking about.

So... speaking of offering relevant content... As an interactive web agency, we have to create online marketing systems that are both effective and efficient.  Here is a great tip for social media management:  We link our social media content through a content management system.  When I post to Twitter, Facebook, LinkedIn, etc. I am actually only posting one time and the content management system takes that content and automatically flows it out over fifteen to twenty sites that are all linked together.  This saves significant time, increases exposure, and positively impacts search engine rankings if the posts are keyword optimized.  We use several content management systems, but a simple and free tool is Ping.  You can find it at Ping.fm and link your existing social media accounts together there.  

But remember before you presss the send button...  Don't chirp to hear yourself Tweet!  

About Edge Media: Edge Media is a leading interactive advertising agency located in Phoenix AZ offering cutting edge marketing solutions that deliver exceptional results, including mobile advertising agency products such as SMS marketing software for bulk SMS service delivery, interactive web agency products including integrated social media strategies, and full service offerings including radio and television advertising, marketing research, marketing strategy, media research and media buying services, and more. 
 

Please join us on Tues. Sept. 28th from 9am - 12pm for "Navigate the New Economy", a FREE business seminar presented by KKNT AM 960 and Edge Media. 

The seminar includes a panel of five experts who will tackle the tough topics that currently are contributing an evironment for small businesses in Phoenix.   Seminar titles include Healthcare that Doesn't Give You Heartburn, Marketing That Doesn't Break Your Piggy Bank, How NOT to Give ALL Your Money to Uncle Sam, How to Get the Most From Your Bank, and Find a New Way and content covers changes in healthcare, changes in tax law, marketing strategies for business growth, banking, and tax free retirement strategies. 

Presenters include Vickie Isaac,MEd, President/Owner Edge Media, Pat Corcoran, Senior VP, BBVA Compass Bank, Ed Daily, CPA, MBA, President CPA on Wheels, Mike Ford, President, ProFormance Financial, and two time past president of NIAFA, and Nancy Halls, President, Hipes Consulting.

The seminar is free, but preregistration is required as seating is limited.  Light refreshments will be served. To register, go to:  www.navigatetheeconomy.com

About Edge Media: Edge Media is a full service leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Some of our specialties include SMS marketing software that allows for the delivery of bulk SMS services, and  social media interactive agency strategies that make every task deliver at least twenty five times the results.  Our marketing and advertising consultants work smarter and our results prove it.

About News Talk 960 KKNT Intelligent Conservative Talk:  KKNT is located on the AM Dial at 960 AM, a powerhouse signal with a powerhouse lineup of conservative talkers, including Dennis Prager, Hugh Hewitt, and Michael Medved.  For more on KKNT, go to: www.kknt960.com

I just read a great article titled "Go Mobile or Be Dust" by B.L. Ochman of Advertising Age.  She tackled the topic of mobile marketing with humor, and let the knock out punch come from the facts she quoted.  The source of her article is research from Burson-Marsteller and Proof Integrated Communications which presents 53 compelling reasons, backed by data for why organizations must adopt mobile communications strategies or simply be left behind.

The backbone of the research is really all about the consumer... and how and what they are consuming via mobile phones.  As a leading interactive agency, we saw this trend a long way out, which is why we engaged actively in the mobile space almost five years ago before it was really considered a "must have".   We looked at data that illustrated how folks in Europe and Asia use their phones - like a mini-computer - and realized that this was coming to the United States, so we prepared. 

Mobile is not just bulk SMS services, although ChurchLink Communications' SMS marketing software is some of the best in the industry.  Mobile now incorporates search, location based tracking, banking, coupon delivery, and of course... advertising on the IPad (one of my personal favorites...).   And of course, keep in mind how many non-profits have used text messaging strategies very effectively for fundraising - a tool unheard of five years ago!

I have found that as I talk to people about the necessity of "going mobile", there is a certain glaze that starts to cover the eyes of the people I am talking with.  I am often guilty of being a technical geek, delivering too much unnecessary detail (I am certain that is the professor in me that is always lurking waiting to pounce on unwary students-to-be)...   Going mobile does not have to be an eye-glazing experience, and truthfully, can not only be more effective but a less expensive marketing endeavor than numerous other mediums.

At ChurchLink Communications and Edge Media, we have a simple process by which we move our clients gently, mobilely forward... It starts with a mobile website...meaning making a website show up nicely on a mobile phone browser and being mindful of load times for particular items, including flash.  This is not a difficult process and is a must do, as the most conducted activity on a web enabled mobile phone is search.  We will address simply mobile processes in upcoming blog posts along with the rationale for making the changes and additions necessary to not... well... not be left in the dust!

About ChurchLink Communications: ChurchLink Communications is a Christian advertising agency division of Edge Media, a leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  ChurchLink Communications is a full service Christian agency, which includes mobile advertising agency and interactive web agency capabilities, with a commitment to incorporate all available marketing and communications tools to create marketing engines that hum for our clients!  Our ChurchLink clients include ministries, non-profits, Christian broadcast, and churches, and our commitment is to give our clients every available tool to deliver their message to the ends of the earth!

Just read a great article titled "Go Mobile or Be Dust" by B.L. Ochman of Advertising Age.  She tackled the topic of mobile marketing with humor, and let the knock out punch come from the facts she quoted.  The source of her article is research from Burson-Marsteller and Proof Integrated Communications which presents 53 compelling reasons, backed by data for why organizations must adopt mobile communications strategies or simply be left behind.

The backbone of the research is really all about the consumer... and how and what they are consuming via mobile phones.  As a leading interactive agency, we saw this trend a long way out, which is why we engaged actively in the mobile space almost five years ago before it was really considered a "must have".   We looked at data that illustrated how folks in Europe and Asia use their phones - like a mini-computer - and realized that this was coming to the United States, so we prepared. 

Mobile is not just bulk SMS services, although our SMS marketing software is some of the best in the industry.  Mobile now incorporates search, location based tracking, banking, coupon delivery, and of course... advertising on the IPad (one of my personal favorites...).  

I have found that as I talk to people about the necessity of "going mobile", there is a certain glaze that starts to cover the eyes of the people I am talking with.  I am often guilty of being a technical geek, delivering too much unnecessary detail (I am certain that is the professor in me that is always lurking waiting to pounce on unwary students-to-be)...   Going mobile does not have to be an eye-glazing experience, and truthfully, can not only be more effective but a less expensive marketing endeavor than numerous other mediums.

At Edge Media, we have a simple process by which we move our clients gently, mobilely forward... It starts with a mobile website...meaning making a website show up nicely on a mobile phone browser and being mindful of load times for particular items, including flash.  This is not a difficult process and is a must do, as the most conducted activity on a web enabled mobile phone is search.  We will address simply mobile processes in upcoming blog posts along with the rationale for making the changes and additions necessary to not... well... not be left in the dust!

About Edge Media: Edge Media is a leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  We are a full service agency, which includes mobile advertising agency and interactive web agency capabilities, with a commitment to incorporate all available marketing and communications tools to create marketing engines that hum for our clients!

ChurchLink Communications, a division of Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About ChurchLink Communications & Edge Media:   ChurchLink Communication is a division of Edge Media that serves ministries, churches, and Christian broadcast.  ChurchLink Communications offers full service Christian advertising agency services.  As a Christian agency, we offer cutting edge technological solutions to help Christian organizations maximize the impact of their message.

Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About Edge Media:  Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

There is a concensus among marketers that social media is now a must have in the marketing/communications mix, yet a great deal of uncertainty remains about how to convert the hours/dollars spent on social media into revenue. As a leading Christian agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At ChurchLink Communications, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential supporters through online listening. 

The third step is to make sure that the Christian interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is ChurchLink Communications?  ChurchLink Communications is a Christian agency, and a division of Edge Media, a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on ChurchLink Communications, go to: www.churchlinkcommunications.com  For more information on Edge Media, go to:  www.edgemedia.biz

As a leading interactive agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At Edge Media, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential customers and the competition through online listening. 

The third step is to make sure that the interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is Edge Media?  Edge Media is a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on Edge Media, go to:  www.edgemedia.biz

I just read an interesting article from Marketing Sherpa regarding the use of SEO and social media together.  It is something I have believed in and we have practiced at Edge Media for a very long time, but it is the first time I have ever seen it quantified by research data. 

After reviewing Sherpa's marketing benchmark report, Adam Sutton, a reporter for Marketing Sherpa, stated: "Clearly, SEO is more effective at attracting attention and ultimately converting people. However, social media is more likely to increase positive thinking around a product and brand.

This leads me to a hypothesis: marketers who engage in SEO and social media have 58.8% higher conversion rates for organic traffic because their social media work has increased trust in their brands and products."

At Edge Media, we link SEO and social media together by integrating the same keywords into both the SEO and social media content, as well as integrating inbound linking strategies into the social media content as well.  Keep in mind that the search engines index social media content as well as web content, and it is especially helpful with a solid content and linking strategy.

We are believers in integrated marketing strategy!  When creating the marketing strategies, it is critical to think through how many ways each effort can be used, and to maximize each effort.  Another good example of this is linking social media and managing it from one feed, so that consistent data is feeding across numerous sites to boost results, all including keyword enriched content and backlinking. 

As a leading interactive agency, we have seen very substantial results for our clients using this strategy.   One particular success story is that we increased website traffic for a client from 1,100 monthly visitors to 40,000 visitors in just four months using our interactive web agency strategies.  For more information on how to get started in social media, download our "Social Media 101" guide from the Edge site at: http://www.edgemedia.biz/index-7.html

About Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix AZ serving local, national, and international clients. 
 

Edge Media & ChurchLink Communications are presenting a complimentary Business Success Seminar in Phoenix September 22nd 9 am - 12 noon. A panel of experts tackle business concerns including growth during recession, tax law changes & planning, health insurance updates & preparation, retirement planning that produces income, & business banking that supports your business...Mark your calendar, more info 2 come!

This is a great opportunity -our leading interactive agency will offer marketing strategies at this seminar, with some "how to" info, strategies growth during a recession, benefits of utilizing mobile advertising agency strategies to increase ROI using SMS marketing software and more!

About Edge Media: Edge Media is a leading interactive agency in Phoenix AZ with cutting edge technology solutions that deliver exceptional results for our clients.  Some of our offerings include SMS marketing software for bulk SMS services delivery, interactive web agency strategy, and experienced advertising and marketing consultants.  For more info on our services, go to: www.edgemedia.biz/index-2.html

About ChurchLink Communications:  ChurchLink is a division of Edge Media focused on serving the needs of the Christian Church.  As a Christian agency, ChurchLink offers the same cutting edge communications tools that Edge Media offers including SMS marketing software which is great for fundraising for ministries, churches, and Christian broadcast.  As a Christian interactive agency we offer social media, online marketing and fundraising solutions, broadcast, syndication, and more.  For more info, go to: www.churchlinkcommunications.com

Categories include: Edge Media, interactive agency, advertising and marketing consultants, interactive web agency, SMS marketing software, Christian agency, Christian advertising agency, bulk SMS services

As a leading interactive agency, one of the best tools in our Edge Media toolkit to increase traffic and leads to client websites is keyword optimized software. It is inexpensive, fast and a great traffic and lead generating tool.

Wondering what a keyword optimized blog is? For example, if we have a 25 keyword blog system, and our client writes a blog and includes ten of those keywords in what he/she is writing, when the blog is published to the internet, there are ten separate blogs created around those individual keywords, thus becoming 10 times more likely to be found and increasing dramatically the likelihood of generating traffic around those terms. Once published, the system pings the search engines that new content is waiting to be indexed.

Why does this work so well? Because search engines like changing, relevant content that is keyword optimized appropriately. The blog system will also inform the blogger when the keywords have been inserted at the appropriate densities to maximize the likelihood of search engine indexing. Additionally, instead of one blog, a 25 keyword blog system is actually 25 blogs that take up important internet real estate, but with the writing work of only one blog. It is really a great tool, effective, time saving, and very inexpensive.

Here's how it works:

1) Edge Media conducts the research to determine which keywords are most important to our clients, then to their potential customer, and then we examine those keywords for "winability" by looking at how much traffic each word generates, how tough the competition around that keyword is, and then how relevant the term is overall.
2) We then build the blog, install the keywords and the blog design, and have our clients up and running inside of three weeks time.

3) Our clients blog or we create a blog team using our marketing and advertising consultants. The blogs are posted, the search engines index them, and traffic and leads are generated as a result!

Call us or e-mail us if you want more info or a demo. info@edgemedia.biz, or 602-943-2030 x 1.   www.edgemedia.biz

Edge Media is a leading interactive agency located in Phoenix AZ.  We specialize in cutting edge strategies that deliver exceptional results for our clients.  Our unique processes and tools sets us apart from all other advertising agencies in Phoenix AZ and on a national level as well including SMS marketing software, interactive web agency strategies, and more!  Call or e-mail today for a free consultation.

Happy blogging!

Sorry for the lapse in posting, but my hubby and I got away for a much needed rest to the lovely Caribbean island of St. Martin.  It was fabulous - great scuba diving!

What has happened since I blogged last?  Lots!  Our new division, ChurchLink Communications, is launching today!  We are very excited about it.  Please visit the site at http://www.churchlinkcommunications.com to check it out!  We have long believed that we have some invaluable tools to offer ministries, non-profits, churches, and Christian broadcast.  As a Christian interactive advertising agency with cutting edge SMS marketing software, we offer a unique opportunity to these organizations to create communications strategies that will greatly increase the effectiveness of communications, encouraging supporters to take action, and increasing the revenues from fundraising efforts.

Churches can use the SMS marketing software to mobilize their prayer ministry - a prayer request sent into the system automatically directs out to everyone enrolled.  An "Ask the Pastor" component allows people in the congregation to text in questions during the sermon that then are put on the screen and answered at the end of service.   Church security is instant with the push of a button.  Youth ministry communications is revolutionized, as youth pastors can instantly communicate with youth using the way they most often communicate - text messages!  The application for churches communicating with text messages are endless.   The software is extremely affordable, and ChurchLink is offering a 30-day no obligation trial of the SMS marketing software.   Click here to review the offer: www.churchlinkcommunications.com/offer.html

The next post will discuss the benefits of SMS marketing software for Christian ministries to use for effective communications and fundraising efforts.  Using bulk SMS services dramatically increases response rates for communications efforts, and is proven to be much more effective than e-mail.   Stay tuned for the next post on SMS marketing software.

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Our advertising and marketing consultants are experienced and focused on our clients' needs. Find out more at: www.edgemedia.biz

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink is a Christian interactive agency dedicated to supporting ministries, churches, non-profits, and Christian broadcast through cutting edge technologies and effective communications strategies.  As a Christian interactive advertising agency, we have three decades of experience in serving the needs of the Church.  Find out more at: www.churchlinkcommunications.com

Note: Few marketing companies Phoenix AZ based offer the interactive solutions that Edge Media or Churchlink Communications provide for our clients.  Partnered with the experience of our  marketing and advertising consultants, we believe we offer exceptional services that deliver superior results.

Edge Media is pleased to announce that the new ChurchLink Communications website will launch next week! The goal of ChurchLink Communications, a division of Edge Media, is to provide new Christian interactive marketing and technology tools to Christian ministries, broadcast, and churches. Christian interactive communications tools include SMS marketing software, mobile web, and optimized blogging software, as well as stand marketing solutions including marketing research, media buying, marketing strategy, internet, and e-mail marketing. All client services currently available to Edge Media clients are available to ChurchLink clients.  

As a Christian advertising agency, it is the goal of ChurchLink, a division to Edge Media, to meet the needs of the Christian community with a focused goal of serving Christian ministries, Christian broadcast, and Christian churches.  The benefit of using a Christian marketing company is of course to have an agency that understands the Christian community, Christian media, and Christian church, and then create Christian interactive marketing strategies to mesh these components into an effective outreach strategy.

Edge Media is a leading interactive agency located in Phoenix AZ that has been serving local, national, and international clients for almost eight years.  Vickie Isaac, President and Owner of Edge Media, has over 25 years of marketing experience, first as the director of a Christian music talent agency, then at the helm of a Christian record company, followed by years in the Christian and general broadcast industry, and finally launching Edge Media in 2002.  Vickie is also an adjunct professor at Grand Canyon University. 

Click here for description of Edge Media's leading interactive agency client services:
http://www.edgemedia.biz/index-2.html

More About Edge Media:  Edge Media is a leading interactive advertising agency that is one of only a few advertising agencies Phoenix AZ that is a mobile advertising agency, having chosen to fully embrace emerging marketing strategies including the mobile web, SMS marketing software that delivers bulk SMS services, has experienced marketing and advertising consultants in the mobile arena.  Our clients are experiencing exceptional results with the mobile advertising agency services, and great ROI with the SMS marketing software.  For more info on Edge Mobile, the SMS marketing software, go here: http://www.edgemedia.biz/index-3.html

The American Marketing Association recently offered a seminar on the topic of interactivity available in social networking.  According to the AMA, "90% of consumers trust recommendations from people they know, 70% trust peer reviews posted online, and only 14% trust traditional advertising. Interactive Marketing is the future, so brands need to encourage a dialog around their products if they wish to compete. Interactive Marketing channels-from social media platforms (like Twitter, Facebook, LinkedIn and Yelp) to the exploding array of mobile applications (like FourSquare)-facilitate communication between consumers and therefore host these brand-related conversations."

It is clear that dialogue between companies and custoers is critical to new customer acquisition and existing customer satisfaction.  Many companies realize this, and have moved forward to set up Facebook, Twitter, and LinkedIn.  Once the accounts are set up, a few tweets posted, nd a special or two offered on Facebook, many companies do not know where to go next.  How do you encourage interaction and build customer relationships?  Many companies neither have the time nor the resources to figure out what to do next.

The marketing and advertising consultants at Edge Media help move our clients forward from stagnation to strategy.  As a leading interactive agency, we believe strongly that research, then strategy, and then implementation are really the right steps in the right order.  In order to have success with social media, it is important to articulate the company's goals, then create the social media roadmap on how to meet those goals.  In other words, fans or followers for the sake of fans or followers just do not get the job done. 

Many advertising agencies Phoenix AZ create the accounts for their clients and then turn over the social media reins to the client to finish the implementation. This may work in some cases but it usually fails as companies, as stated above, neither have the time nor the resources to figure out what to do next.  At Edge Media we ask critical questions about goals, then create social media strategies to meet those goals.  It is important to remember that social media is not "push out" marketing, so as the strategy is created, it must include online listening, gathering research, dialogue, and then offering to the potential customer.  After these steps, it is also important to have a remessaging/remarketing strategy also in place.  Using these interactive web agency strategies can genuinely increase the return on the investment for social media marketing.

For a complimentary "Social Media 101" getting started presentation, and audio presentation regarding social media, go to http://www.edgemedia.biz/index-7.html

About Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix AZ.  Edge Media is a mobile advertising agency as well, offering Edge Mobile, an advanced SMS marketing software system that delivers bulk SMS services.  Edge Media is a Chrstian advertising agency serving international, national, and local businesses, non-profits, churches, broadcast, and ministry organizations.

Mobile Commerce Daily recently reported that a test program by Sony delivered movie tickets to mobile phones with a 36% opt in rate.  McDonalds just tested the waters with mobile location based strategies.  Customers responded with a 7% click thru rate. 

Mobile marketing is well received by consumers because mobile phones are rapidly becoming the hub of their personal and business communications.  As mobile phones increase capabilities, the necessity of mobile marketing strategies will increase.  Mobile websites, bulk SMS services, mobile ads, and mobile apps are just a few of the mobile interactive web agency strategies that Edge Media is recommending to clients at a very rapid rate.

As a leading interactive agency, our SMS marketing software is no longer a nice addition, it is an absolutely vital marketing channel for our clients.  It is rare now that campaigns do not include some mobile advertising agency strategies. We are telling our clients to grab their dot mobi URL's, to allow us to create a mobile version of their websites as just basic steps to compete on the mobile web playing field.   We are fortunate to have several years of mobile advertising agency experience in this arena already, while other advertising agencies in Phoenix AZ are still trying to figure out what the platform is!  

If you would like to discuss mobile web strategies for your business, call us at 602-943-2030, and also be sure to visit our website for more info on mobile marketing at http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technological solutions that deliver exceptional results for our clients.   As a Christian advertising agency, we hold ourselves to the highest ethical standards in how we conduct our business, as well as a high standard of excellence with the work that we produce for our clients.  Our Christian marketing company also has a division, ChurchLink Communications that specializes in marketing services for churches, non-profits, ministries, and broadcast organizations.