Good Leadership Creates Revenue

Monday, January 23, 2012 by Vickie Isaac

Good Leadership  Changes Everything, From Quality of Staff to Increase in Revenue
 
Vickie Isaac
Vickie Isaac, MEd.,
President- Edge Media, Adjunct Professor
The Relationship Between Good Leadership & Revenue


As President of Edge Media and an adjunct professor, I teach leadership and ethics courses, marketing and sales seminars, and interactive marketing workshops.  Over the years, it has become obvious to me how interwoven leadership and ethics are in the success of organizations, leaders, and marketing efforts.


Success in 2012 is directly related to the quality of your leadership, and the health of the organization you build. I am convinced that you can grow revenue through remarkable leadership.


There is so much to be said about leadership that equips and empowers people, including the valuable ability to help other people reach their maximum potential.  I would like to share a few thoughts as we head into 2012 regarding ways you, as leaders, can create a successful organization and bring out the best in your staff.

1) Leadership is about understanding motivation.  It's not about the most charismatic person in the room, or about the boss with the biggest stick.  Rather, leadership is about understanding that people are inherently motivated by more than the dollar bill.  The successful leader will understand what motivates his/her staff and connect motivation to practical sales objectives as a mean of growing revenue.

2) Leaders are learners.  The radio industry is anything but stagnant.  Technology is constantly changing the face of marketing, and a leader for the long haul must educate him/herself about new marketing channels and how to integrate them into the radio platform.  By leading in learning, a culture of innovation is created where ideas are embraced and new revenue streams created.

3) Leaders set and raise the bar.  Many radio sales people feel "beat up" by the constant ups and downs of the sales cycle. It is critical to move "sellers" to "expert marketing and and advertising consultants".  Providing marketing and sales training contributes to confident professionalism.  Embracing the role of radio marketing expert helps move sales people from going up and down with the numbers to experienced experts that can solve problems and create opportunities.

About Vickie Isaac, M.Ed.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

About Edge Media: Edge Media is a leading full service interactive advertising agency with a unique marketing process that gives our clients the EDGE over their competition. 

Edge Media offers creative, innovative, and turnkey revenue solutions to broadcast clients.  With over 50 years of combined radio experience, we know what it takes to generate sales.  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition. 

About Radio Preferred: Radio Preferred specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. With over 50 years of combined radio experience, we know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition. Our proprietary solutions integrate radio with internet, mobile, social media, text messaging, and e-mail to deliver exceptional value and results for stations and their advertisers.



Radio Preferred
Broadcast Products & Services
 

Radio Preferred Interactive Marketing System
U Count Interactive Political Platform
Text Message Marketing Software
Text Message Marketing Sales Training & Sales Materials
Social Media System Set Up & Training
Search Engine Optimization
Website Design or Redesign
E-mail Marketing
Keyword Optimized Blog Systems
Radio Revenue Solutions
Interactive Marketing Training

If you would like to receive our bi-weekly Radio Preferred e-bulletin, e-mail us at info@radiopreferred.com for your complimentary subscription.

SoCal Preferred Offers Great 2012 Business Opportunity!

Saturday, January 7, 2012 by Vickie Isaac
SoCal Preferred

If you are a Southern California business owner, and want your business to grow in 2012, you NEED to take advantage of the SoCal Preferred total marketing system.  There is NO other marketing system available to business owners in the Southern California area that offers SO MUCH marketing for such a LOW COST!  Businesses can focus on local growth in their own communities with Orange County Preferred, Los Angeles County Preferred, Victor Valley Preferred, and Ventura County Preferred sites.

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at Playlist 92.7 radio station will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Southern California Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Playlist 92.7 in Southern California offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Matthew Rodriguez

21076 Bake Parkway
Suite 100
Lake Forest, CA 92630

949.454.2475
matt@playlist927.com



Fabulous 2012 Business Growth Opportunity with Beantown Preferred & Preferidos

Saturday, January 7, 2012 by Vickie Isaac
Beantown Preferred

If you are a Boston area business owner, and want your business to grow in 2012, you NEED to take advantage of the Beantown Preferred and Beantown Preferidos total marketing systems.  There is NO other marketing system available to business owners in the Boston area that offers SO MUCH marketing for such a LOW COST! 

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at Salem Radio Boston  stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Beantown Preferred and Preferidos have been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Boston offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Beantown Preferred
Salem Radio
Pat Ryan
500 Victory Road, 2nd Floor
Quincy, MA    02171
617-328-0880
 
patr@salemradioboston.com


Great 2012 Business Growth Opportunity with Three Rivers Preferred!

Saturday, January 7, 2012 by Vickie Isaac
Three Rivers Preferred

If you are a Pittsburgh metro area business owner, and want your business to grow in 2012, you NEED to take advantage of the Three Rivers Preferred total marketing system.  There is NO other marketing system available to business owners in the Three Rivers area that offers SO MUCH marketing for such a LOW COST! 

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at WORD and WPIT radio stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Three Rivers Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Pittsburgh offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Three Rivers Preferred
Salem Radio
Mike Howard, GSM
7 Parkway Center, Ste. 625
Pittsburgh, PA    15220
412-937-1500

 
mhoward@wordfm.com




Philadelphia Preferred Offers Great 2012 Business Opportunity!

Friday, January 6, 2012 by Vickie Isaac
Philadelphia Preferred

If you are a Philadelphia business owner, and want your business to grow in 2012, you NEED to take advantage of the Philadelphia Preferred total marketing system.  There is NO other marketing system available to business owners in the Philadelphia area that offers SO MUCH marketing for such a LOW COST! 

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at WFIL and WNTP radio stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Philadelphia Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Philadelphia offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Philadelphia Preferred
Salem Radio
Carol Cochran-Healy
117 Ridge Pike
Lafayette Hill, PA    19444
610-940-0990 x 36

 
carolh@wfil.com

Jim Seemiller's Radio Revenue Solutions

Friday, January 6, 2012 by Jim Seemiller

Radio Preferred


Jim Seemiller's Revenue Ready Solutions for Radio
Since most of our daily work is related to helping radio stations increase revenue, we are asked a lot of interesting questions, some of which we will share with you.

WHAT IS RADIO'S JOB TODAY WITH ITS ADVERTISERS?

When you are making a presentation to a prospective client, the absolute value of our offers lies in our ability to CONNECT CONSUMERS WITH YOUR CLIENTS. Remember that you are EXPERT advertising and marketing consultants, you offer more than media purchasing - radio marketing is full service marketing. That is what we do, that is what we promise to deliver and how well we do that determines the success of the campaign. We also need to ENGAGE SHOPPERS, using our on air or our online products. We just don't deliver messages, we need to improve how we interact. We have seen www.radiopreferred.com offer the best way to accomplish that. Give it a read, it will do a great job for your stations.

ARE YELLOW PAGES REALLY DEAD?

Yes, and we recommend that you soon get into the directory style business to take advantage of the traffic you have. We have seen a few ideas out there that really do a good job of tieing in directory with offers and much more, and the leads are huge when you look at a year old Yellow pages.

HOW CAN WE USE QR CODES INSIDE OUR RADIO CAMPAIGN?

This is great thinking, this can be tied to in store signage, online banner ads on your sites and much more. This is a great tool to expand on your clients campaign.

WHERE DO I FIND NEW LEADS?

This is a question we get all the time. The answer, although unanswered at many radio outlets is not that difficult. A whole new lead source are those clients who do not have the budget to do effective radio on a constant basis. Your job is to bundle your products in a less expensive way to open up these doors.  One of the best at doing this is the Radio Preferred product that we discussed before, it is the answer to going after  a new market segment that was unreachable before. Let us show you how to get to this new group.  E-mail me and we can walk through a brief webinar so I can show you how.    jim@edgemedia.biz

HOW DO WE BEGIN CREATING NEW EVENTS FOR SPONSORSHIP DOLLARS?

We have created many online events that can create a new revenue streams, we offer internet marketing solutions while at the same time increasing listenership. We recommend that you contact Edge Media, the parent company of Radio Preferred, anda full service integrated marketing agency for some great event ideas with little or no costs.

Three Rivers Preferred Welcomes Kopy Kats!

Monday, December 5, 2011 by Vickie Isaac
kopy kats


Three Rivers Preferred  welcomes Kopy Kats as Pittsburgh's Preferred source for women's consignment fashions. 


Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred  marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM.   Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com.   Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers
.

Three Rivers Preferred Welcomes Abundant Life Wellness!

Monday, December 5, 2011 by Vickie Isaac
Abundant Life Wellness

Three Rivers Preferred  welcomes Abundant Life Wellness as Pittsburgh's Preferred source for healthcare.  Dr. Nelson is a naturopathic doctor who is board certified in integrative medicine, as well as a master herbalist, certified natural health professional, and certified nutritional counselor.  

Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred  marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM.   Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com.   Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers
.

Beantown Preferred & Beantown Preferidos Welcome Unlimited Fuel Heating

Monday, December 5, 2011 by Vickie Isaac
Unlimited Fuel Heating

Beantown Preferred and Beantown Preferidos welcome Unlimited Fuel Heating as Boston's Preferred source for heating and cooling needs.  Beantown Preferred and Preferidos are  searchable online business directories of premier Boston businesses, services, lodging, food, and much more in the Boston area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

The Beantown Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Beantown Preferred delivers - maximize exposure at an extremely affordable price. The Beantown Preferred & Preferidos marketing system is offered exclusively by Salem Radio Boston.   Information on how to advertise on the system can be obtained by contacting Pat Ryan, General Manager at patr@salemradioboston.com.   Expert marketing and advertising consultants will guide Boston businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.




Jim Seemiller's Radio Success Strategies

Tuesday, November 22, 2011 by Jim Seemiller



radio preferred

Jim Seemiller's Radio Sales Success Strategies


We hear that it is now budget time!  So many of our radio clients have completed or about to complete estimated budgets for 2012. I would like to offer some last minute ideas to think about:

ATTRITION

This is a huge problem yet we do not hear any of our radio sales folks addressing this area. In the past the year to year attrition was about 20%, we are now hearing numbers that are staggering, 40% is not unusual. That means for next year, if you lose 40% of your accounts to attrition, and you want a 10% increase, simple math tells you that you must open doors to 50% more NEW clients...period. What are you doing that will help you find that amount of new business. We have just exactly a revenue tool that can do that.

SALES STRATEGY


If you are to be successful, you must have a selling strategy and plan for individuals and sales staffs that directs you to success. I recommend that the radio marketing strategy be full of new concepts, expectations, and goals to create a clear picture regarding direction. No strategy equals limited success.

ADD ON SALES

We all know that the most profitable business is having current advertisers add on to their existing campaigns. These clients are already sold, any add on is easier than developing new business. Here is a revenue suggestion (and we have a lot more) - do a monthly sales blitz called DOUBLE DOWN, offer them the same number of spots they are currently running for additional 15%, these spots can be streaming, they can be in off dayparts, overnights, etc. If you have several hundred clients on air, just a conversion of a 33% of these will add an immediate 5% revenue per month.

NEW PRODUCT

Develop new products.  There are too many copycat ideas out there and advertisers have heard them all. We suggest that you look into one of the finest radio marketing revenue ideas, Radio Preferred. Just go to www.radiopreferred.com for more.

CREATE ADVERTISING AND MARKETING CONSULTANTS

This is the age where our sales reps should able to help clients in almost all marketing channels.  If your sales training does not train your sellers in interactive marketing, you should adjust that immediately. We offer sales training webinars, in most cases free, to do exactly that. Learning new skills for your advertising and marketing consultants is a must for new budget numbers.

POLITICAL

This is going to be the biggest revenue political season EVER...what are you doing to go after that business. There is going to be $4 Billion, that's right Billion dollars spent on electing candidate. I suggest that you contact us TODAY about UCOUNT.US, a revenue and ratings tool unheard of in political history.

As you finish your budgets, remember, your mission in 2012 is to connect consumers to your clients.  You must be a solutions provider and reach out of the box for growth opportunities.  The same old things are not working....success to all of you!

Philadelphia Preferred Welcomes Volpe Enterprises

Tuesday, November 8, 2011 by Vickie Isaac
Volpe logo
Philadelphia Preferred welcomes Volpe Enterprises, a family owned, well established and reputable home improvements since 1970.  Volpe Enterprises is the Southeastern Pennsylvania & New Jersey area preferred provider of roofing, siding, windows, doors, and sunrooms.

The owner, Gary Volpe, has built Volpe Enterprises on the motto: Quality, Honesty, Integrity.   A detailed written guarantee is provided with every estimate and signed by Gary Volpe:

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”

-Gary Volpe, President.
Be sure to check out the video on their website:  www.volpeenterprises.com

And... they offer no obligation consultations & estimates. 

Call (610) 539-6730

About Philadelphia Preferred:  Philadelphia Preferred is a searchable online business directory of premier Philadelphia businesses, services, lodging, food, and much more in the Philadelphia and Delaware Valley area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.
 
What customers receive...
In addition to reviewing the individual ratings on specific Philadelphia businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Philadelphia Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Philadelphia Preferred delivers - maximize exposure at an extremely affordable price. The Philadelphia Preferred Marketing System is a complete marketing system that includes radio, internet, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price.  Contact Carol Cochran-Healey for advertising information at:
610-940-0990 x 36 or carolh@wfil.com.

Philadelphia Preferred is offered in Philadelphia by Salem Radio, including WFIL and WNTP radio, and in partnership with Edge Media.  Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations.  To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Radio Preferred Bi-Weekly Bulletin Vol. 5

Friday, October 21, 2011 by Vickie Isaac
Radio Preferred
Radio Preferred

Your Source for Radio Revenue Solutions

Bi-Weekly Bulletin

Volume 5
Radio Preferred offers bi-weekly insights on the rapidly changing marketing landscape, sales tools and strategies, plus interactive how-to's that help radio stations grow revenue.
Vickie's Interactive Insights

What's the BIG Deal with QR Codes?

The Big Deal is... Consumers Are Using Them!

By the end of this year Nielsen predicts that smartphone usage will overtake basic phone usage.  With the explosion of smartphone usage, consumers are far more connected to the online world. A QR code is your opportunity to reach the
consumer offline and connect them to YOUR online offer, whether it is streaming your station on their phone, checking out your station's business directory for ratings, and accessing special offers from your site.

It Is a Great Opportunity to Introduce New Listeners to Your Station!

Consider counter displays, window stickers, posters and flyers that all have your station's QR code on them.  All the listener has to do is scan your QR code and they are automatically directed to a mobile landing page where they can click to listen, text in to win, register for special offers, etc.  If you do it correctly, you capture their data and then add them to your station's e-mail and text messaging database (with appropriate opt-in permissions).   Do remember that you don't want to put your QR codes in places where cell service is limited, as it will simply create frustration for folks trying to access your site.

Driving traffic to your regular website is not as effective as creating a simple mobile site with the actions limited to those you want the listener to take.  Examples: "Click here to listen live!"  Or, "Click Here to Download Our Mobile App!"  Your QR Code outreach will only be as effective as the experience you create for a first time exposure to your station.

Don't get too artsy!  QR codes that don't scan consistently cause people to throw their phones, and you don't want that... QR codes need to be at LEAST 1" by 1" and typically 1.75" x 1.75" x 1.75" to be safe.  Keep in mind that the person has to be able to be fairly close to scan, without weird angles.  They don't work well when printed on uneven surfaces (some fabrics for t-shirts, etc).  They can be read with color backgrounds but be sure to test that they work on different phones before launch.

Did I mention that our Preferred Marketing System includes point of purchase & window display with QR codes?    And that Preferred is a totally turnkey, risk free, and completely interactive marketing system for radio?   Of course I did!  Please schedule your complimentary webinar by clicking the REGISTER NOW link so we can show you how all of this cool stuff works to make you and your advertisers money!

About Vickie Isaac, MEd.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

Radio Preferred

Broadcast Products & Services

* Radio Preferred Total Interactive Marketing System

* Text Message Marketing Software (Bulk SMS Services)

* Text Message Marketing Sales Training & Sales Materials

* Social Media System Set Up & Training

* Search Engine Optimization

* Website Design or Redesign

* E-mail Marketing

* Keyword Optimized Blog Systems

* Radio Revenue Solutions

* Interactive Marketing Training

RADIO PREFERRED

IS THE PERFECT REVENUE SOLUTION

IN A SLUGGISH ECONOMY FOR

RADIO STATIONS AND ADVERTISERS!

IT'S MARKET EXCLUSIVE, PRESTIGIOUS,
AND YOURS FOR THE SAME REVENUE YOU WOULD
PAY AN AD AGENCY!
IT IS A COMPLETE MARKETING SYSTEM


that harnesses the power of radio, the opportunity of the Internet, the
interaction of social media, the outreach of search engine optimization, and
the immediacy of mobile marketing!

EVERY MARKET THIS

HAS ROLLED OUT IN HAS BEEN SUCCESSFUL WITH AT LEAST A 15% INCREASE IN LOCAL
MONTHLY REVENUE IN ANNUAL CONTRACTS!

RADIO PREFERRED IS:

MARKET EXCLUSIVE

PRESTIGIOUS

TURNKEY

NO UPFRONT COSTS

COMPLETE INTERACTIVE

EMPHASIZES SHOP LOCAL

SCHEDULE A NO OBLIGATION WEBINAR
FOR YOUR MARKET EXCLUSIVE OPPORTUNITY!

CLICK HERE TO SCHEDULE


FIND OUT MORE AT:

www.radiopreferred.com

CONTACT US AT:

info@radiopreferred.com

Radio Preferred is your stations' one stop solution
for revenue growth and
interactive outreach.

Jim's Radio Ready Ideas


As we head into the fourth quarter, it brings year end revenue strategy plus 2012 budgeting to the forefront of our priorities. The economic climate has not made it easy to predict the future in terms of economic stabilization that impacts revenue growth, or for that matter, given us any idea of its future direction.  As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue road map.

At Edge Media and Radio Preferred, we are regularly in communication with hundreds of radio stations.  Most broadcasters understand that a key component to revenue growth is from the digital world, but managers often find themselves bogged down by day to day management responsibilities, and fall back on recycling the same tired ideas that everyone else is using.  Take the half price deals for example....  There are now over 700 companies that aremarketing half price deals!

Another pitfall we have observed in market after market and radio group after radio group is the roll out of a massive menu of NTR, Digital, Internet packages.  This massive menu approach creates a lack of focus - it's a throw every thing we can at our advertising and marketing consultants and hope that something gets sold. Sales management and sales staff alike wind up stressed out and frustrated from this approach.

We recommend that you examine the need for focused sales efforts, and then combine, package, bundle to make it easier for sellers and buyers to do business. As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, Internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  Radio Preferred is market exclusive, and it is no risk.

We guarantee that our Preferred Marketing System gives your sales staff a completely interactive package that is easy to sell and easy to buy. Our training on interactive marketing empowers your your advertising and marketing consultants to become the expert marketer that can genuinely help local businesses.

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  Click the REGISTER NOW button to schedule your complimentary radio revenue consultation.

About Jim Seemiller:  Jim is a 30-year radio veteran, Marconi Award winner, and
has been a station owner, GM, GSM, & regional VP.

We have created the perfect solution for revenue growth regardless of economic
conditions.   It is  a prestigious, market exclusive, no risk and turnkey
solution that meets both your revenue and digital growth needs.


Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over a decade of experience creating exceptional ROI for our clients.

Boston Business Owners! It's Time to Lock in Great Marketing Opportunities on Beantown Preferred!

Friday, October 21, 2011 by Vickie Isaac
Beantown PreferredBoston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh Area Business Owners - It's Time to Lock in Your Marketing!

Friday, October 21, 2011 by Vickie Isaac
Three Rivers PreferredPittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Twin Cities Business Owners! Time to Lock in Your Preferred Rate!

Thursday, October 20, 2011 by Vickie Isaac
Twin Cities Preferred   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Philadelphia Business Owners! 2011 Rates Still Available!

Thursday, October 20, 2011 by Vickie Isaac
Philadelphia Preferred   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz


Weekly Bulletin

Tuesday, October 18, 2011 by Jim Seemiller
Radio Preferred

Jim Seemiller's Radio Revenue Blog

As we head into the last quarter, it brings planning for the revenue before the end of the year and budgeting for next year. The economy has not made it easy to predict the future as to how much we can rely on the economy stabilizing or for that matter, any idea of its future direction.  As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue roadmap.

At Edge Media and Radio Preferred, we communicate with hundreds of radio stations every day of every week.  Most broadcasters understand that it is critical to add revenue from the digital world, but often find themselves recirculating the same tired ideas that everyone else is using.  Take for granted the half price deals....  The fact is that there are now over 700 companies that are marketing half price deals!  As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  it's exclusive, and it is no risk. Check us out at www.radiopreferred.com to see how we take all the elements of the digital world and marry them with radio.

We have seen radio group after radio group put out a massive menu of NTR, Digital, Internet but we have found that the key to monetizing it, bundle it with all the elements add some real interactive as we do, and you have a well focused campaign that is not a conglomeration of many sales offers...just one that is easy to sell and buy.

One of the big problems we see at the sales level is this lack of focus, it's a throw every thing we can at our salesstaffs and hope that something gets sold. Please, look at focus, combine, package, bundle to make it easier for sales and buyers do business. We guarantee that our Preferred Marketing System will do all of that and more.

We can help your advertising and marketing consultants become the experts in helping local businesses.  Our sales training teaches marketing and advertising consultants sound strategies to advise local advertisers on ways to RECESSION PROOF their businesses.  This means they must intensify their marketing (not spend more, but intensify) and most importantly re-evaluate their marketing plan.  Of course, as the advertising and marketing consultant,  if they don't have a marketing plan, you can help them create one! 

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  E-mail me to schedule your complimentary radio revenue consultation - jim@edgemedia.biz.

Happy selling!

Jim Seemiller
Managing Partner
Edge Media
Radio Preferred

Beantown Preferred Welcomes Digital Hearing Healthcare!

Tuesday, October 4, 2011 by Vickie Isaac
Beantown Preferred

Beantown Preferred welcomes Digital Hearing Healthcare as the FIRST Preferred advertiser to take advantage of the powerful Beantown Preferred Total Marketing System.   For 20 years, Digital Hearing Healthcare's staff has been helping people in Boston's North Shore improve the quality of their lives. Our professional Audiologists have developed a reputation for providing the highest level of service and technology to be found in the region.  Check out their website for a self-assessment, great information, and an informative video.

To add your business on the Beantown Preferred website, contact Pat Ryan, General Manager at Salem Radio Boston by calling 617-328-0880.  The Beantown Preferred Total Marketing System is genuinely full service advertising, offering internet marketing solutions, radio marketing, text message marketing, social media marketing, and e-mail marketing all connected together to deliver exceptional results.  The Beantown Preferred Total Marketing System offers Boston businesses prestigious, exclusive opportunities to connect with thousands of upscale Boston consumers and is offered solely through Salem Radio Boston's group of four radio stations including WBZS Business Radio 550, WEZE Boston's Christian Talk Radio Station, WROL The Irish Spirit of Boston, and WWJD, Radio Luz Boston's Spanish Language Christian Radio.   Salem Radio Group has a team of expert advertising and marketing consultants that provide full service advertising solutions.

Beantown Preferred is LIVE!!

Saturday, September 24, 2011 by Vickie Isaac
Beantown Preferred

Beantown Preferred and Preferidos are both LIVE!  Boston area residents - log on NOW to register for the $1000 Preferred Prize Package!!   Boston area businesses - lock in your advertising campaign NOW - best positions are first come, first served!

About Beantown Preferred & Beantown Preferidos: Beantown Preferred is a searchable business directory of premier Philadelphia businesses in English and Spanish.    Advertising with Beantown Preferred is full service advertising on steroids!  Boston area businesses who are Beantown Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Boston consumers, and of course radio all in a turnkey advertising package.  Beantown Preferred & Preferidos advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Beantown Preferred advertiser, contact Pat Ryan at patr@salemradioboston.com or call 617-691-22521. 

About Beantown Preferred & Preferidos - this local marketing program airs exclusively on Salem Radio with four radio stations in the Boston metro area.   Salem Radio Boston reach hundreds of thousands of listeners each week on WEZE 590AM, WROL 950AM, WWDJ 1150AM, and WBZS 550AM.  Media purchasing with Salem Radio is cost effective and offers exposure for Boston businesses to thousands of loyal, upscale Boston listeners.

Philadelphia Preferred Special Event!

Friday, September 23, 2011 by Vickie Isaac
Philadelphia Preferred

Philadelphia's preferred seminary, Calvary Baptist Seminary has lots going on this month!
Don't miss their annual golf tournament THIS upcoming Monday Sept. 26th.  There is still time to register for this can't miss event. Here's why it's important - Calvary Baptist Seminary has trained nearly 500 individuals who serve in vocational or lay ministry regionally and in seventeen countries internationally. In addition to leading local churches, Calvary Baptist Seminary graduates are involved in helpful community services such as addictions programs, family and individual counseling, community service projects, ESL training, and ministries for the homeless. Participation in the 14th annual tournament helps provide the educational resources necessary to train their current student body as well as area ministry leaders. Here is the link for registration: http://www.cbs.edu/news/301-golf-tournament/301-golf-tournament.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable business directory of premier Philadelphia businesses.   Advertising with Philadelphia Preferred is full service advertising on steroids!  Philadelphia Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Philadelphia consumers, and of course radio all in a turnkey advertising package.  Philadelphia Preferred advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Philadephia Preferred advertiser, contact Carol Healey-Cochran at carolh@wfil.com ir call 610-940-0990 x 36. 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.  Media purchasing with Salem Radio is cost effective and offers exposure for Philadelphia businesses to thousands of loyal, upscale Philadelphia listeners.


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