Advertising and Marketing Consultants

Please join us on Tues. Sept. 28th from 9am - 12pm for "Navigate the New Economy", a FREE business seminar presented by KKNT AM 960 and Edge Media. 

The seminar includes a panel of five experts who will tackle the tough topics that currently are contributing an evironment for small businesses in Phoenix.   Seminar titles include Healthcare that Doesn't Give You Heartburn, Marketing That Doesn't Break Your Piggy Bank, How NOT to Give ALL Your Money to Uncle Sam, How to Get the Most From Your Bank, and Find a New Way and content covers changes in healthcare, changes in tax law, marketing strategies for business growth, banking, and tax free retirement strategies. 

Presenters include Vickie Isaac,MEd, President/Owner Edge Media, Pat Corcoran, Senior VP, BBVA Compass Bank, Ed Daily, CPA, MBA, President CPA on Wheels, Mike Ford, President, ProFormance Financial, and two time past president of NIAFA, and Nancy Halls, President, Hipes Consulting.

The seminar is free, but preregistration is required as seating is limited.  Light refreshments will be served. To register, go to:  www.navigatetheeconomy.com

About Edge Media: Edge Media is a full service leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Some of our specialties include SMS marketing software that allows for the delivery of bulk SMS services, and  social media interactive agency strategies that make every task deliver at least twenty five times the results.  Our marketing and advertising consultants work smarter and our results prove it.

About News Talk 960 KKNT Intelligent Conservative Talk:  KKNT is located on the AM Dial at 960 AM, a powerhouse signal with a powerhouse lineup of conservative talkers, including Dennis Prager, Hugh Hewitt, and Michael Medved.  For more on KKNT, go to: www.kknt960.com

ChurchLink Communications, a division of Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About ChurchLink Communications & Edge Media:   ChurchLink Communication is a division of Edge Media that serves ministries, churches, and Christian broadcast.  ChurchLink Communications offers full service Christian advertising agency services.  As a Christian agency, we offer cutting edge technological solutions to help Christian organizations maximize the impact of their message.

Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About Edge Media:  Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

There is a concensus among marketers that social media is now a must have in the marketing/communications mix, yet a great deal of uncertainty remains about how to convert the hours/dollars spent on social media into revenue. As a leading Christian agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At ChurchLink Communications, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential supporters through online listening. 

The third step is to make sure that the Christian interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is ChurchLink Communications?  ChurchLink Communications is a Christian agency, and a division of Edge Media, a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on ChurchLink Communications, go to: www.churchlinkcommunications.com  For more information on Edge Media, go to:  www.edgemedia.biz

As a leading interactive agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At Edge Media, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential customers and the competition through online listening. 

The third step is to make sure that the interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is Edge Media?  Edge Media is a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on Edge Media, go to:  www.edgemedia.biz

There are a lot of great looking websites out in cyber space, and there are great looking websites with large numbers of visitors to those sites, and yet despite good traffic numbers, the conversion of visitors to leads, sales, supporters, donors, etc. never really reaches its full potential.

The reason this is the case is that marketing strategy was not included in the original site design.  The question then becomes, “What can be done now to change this and maximize the responses our website generates?”    The good news is that there is plenty that can be done, and fairly inexpensively as well.  Doing some analysis and then taking the necessary steps to improve communication can make a tremendous difference in the success of your online goals.

At Edge Media, our advertising and marketing consultants ask important questions to make sure our clients' websites deliver the results they are looking for.  As a leading interactive agency with over three decades of experience, we have learned how important it is to include strategy in website development.  Here are some points to consider in the marketing strategy:

What are we doing to increase site visits?
Increasing site visitors can be accomplished using search engine optimization, online marketing, optimized blogging, social media, and other media channels that move the conversation from offline to online (ex: radio or television).

When a visitor comes to the site, what step do we want them to take?                         Do you want a sale, a lead, the visitor to take action, a donation?  How is the visitor being incentivized to do that?  Do you have compelling call to action mesaging on the site?

After they take that step, what is the value of ongoing communication with the visitor?
When converting a lead to a sale, donor, supporter, etc., it is important to recognize that in most cases a relationship needs to be formed.  Does your site communicate trustworthiness?  Is personal data going to be safe?  What system is in place to build the ongoing relationship?

Have you planned a communications message flow that educates the visitor about the identity and value of what you have to offer?
How often should you communicate?  How many ways of communicating should you include?  E-mail, texting using SMS marketing software, snail mail, etc. are all communications channels to consider to move visitors into deeper relationship with your organization.

Edge Media & ChurchLink Communications are presenting a complimentary Business Success Seminar in Phoenix September 22nd 9 am - 12 noon. A panel of experts tackle business concerns including growth during recession, tax law changes & planning, health insurance updates & preparation, retirement planning that produces income, & business banking that supports your business...Mark your calendar, more info 2 come!

This is a great opportunity -our leading interactive agency will offer marketing strategies at this seminar, with some "how to" info, strategies growth during a recession, benefits of utilizing mobile advertising agency strategies to increase ROI using SMS marketing software and more!

About Edge Media: Edge Media is a leading interactive agency in Phoenix AZ with cutting edge technology solutions that deliver exceptional results for our clients.  Some of our offerings include SMS marketing software for bulk SMS services delivery, interactive web agency strategy, and experienced advertising and marketing consultants.  For more info on our services, go to: www.edgemedia.biz/index-2.html

About ChurchLink Communications:  ChurchLink is a division of Edge Media focused on serving the needs of the Christian Church.  As a Christian agency, ChurchLink offers the same cutting edge communications tools that Edge Media offers including SMS marketing software which is great for fundraising for ministries, churches, and Christian broadcast.  As a Christian interactive agency we offer social media, online marketing and fundraising solutions, broadcast, syndication, and more.  For more info, go to: www.churchlinkcommunications.com

Categories include: Edge Media, interactive agency, advertising and marketing consultants, interactive web agency, SMS marketing software, Christian agency, Christian advertising agency, bulk SMS services

As a leading interactive agency, one of the best tools in our Edge Media toolkit to increase traffic and leads to client websites is keyword optimized software. It is inexpensive, fast and a great traffic and lead generating tool.

Wondering what a keyword optimized blog is? For example, if we have a 25 keyword blog system, and our client writes a blog and includes ten of those keywords in what he/she is writing, when the blog is published to the internet, there are ten separate blogs created around those individual keywords, thus becoming 10 times more likely to be found and increasing dramatically the likelihood of generating traffic around those terms. Once published, the system pings the search engines that new content is waiting to be indexed.

Why does this work so well? Because search engines like changing, relevant content that is keyword optimized appropriately. The blog system will also inform the blogger when the keywords have been inserted at the appropriate densities to maximize the likelihood of search engine indexing. Additionally, instead of one blog, a 25 keyword blog system is actually 25 blogs that take up important internet real estate, but with the writing work of only one blog. It is really a great tool, effective, time saving, and very inexpensive.

Here's how it works:

1) Edge Media conducts the research to determine which keywords are most important to our clients, then to their potential customer, and then we examine those keywords for "winability" by looking at how much traffic each word generates, how tough the competition around that keyword is, and then how relevant the term is overall.
2) We then build the blog, install the keywords and the blog design, and have our clients up and running inside of three weeks time.

3) Our clients blog or we create a blog team using our marketing and advertising consultants. The blogs are posted, the search engines index them, and traffic and leads are generated as a result!

Call us or e-mail us if you want more info or a demo. info@edgemedia.biz, or 602-943-2030 x 1.   www.edgemedia.biz

Edge Media is a leading interactive agency located in Phoenix AZ.  We specialize in cutting edge strategies that deliver exceptional results for our clients.  Our unique processes and tools sets us apart from all other advertising agencies in Phoenix AZ and on a national level as well including SMS marketing software, interactive web agency strategies, and more!  Call or e-mail today for a free consultation.

Happy blogging!

Lots of folks have great looking websites....that's nice... but what is a great looking website without good traffic to it?  

Lots of folks have good website traffic... that's nice... but what good is good website traffic without conversion to leads, sales, donors, etc.?

Based on my experience, only about 1 in 10 websites really are taking full advantage of the power of internet marketing!  As a leading interactive agency, we believe that your website should be at the very heart of your marketing strategy.  Did you know that 80% of people use search engines prior to making a purchase?   Why would you miss out on all that traffic?

At Edge Media, our advertising and marketing consultants develop strategies that move through the following processes:

1) lead generation to your site
2) data capture on your site
3) development of marketing strategy while visiting
4) development of re-marketing strategy to bring you back to the site

An interactive web agency's job is to strengthen each action that your prospective customer takes in their move towards becoming your customer.  Each strategy listed above creates a substrategy beneath it, and when all of the components are working together, both traffic and sales increase exponentially.

For a complimentary 30 minute consultation on your marketing needs, go to: http://www.edgemedia.biz

Which is better... all of your eggs in one basket, or the same number of eggs in three baskets?  If you guessed three baskets, you are correct!  We recently submitted a marketing proposal to a prospective client using three proverbial baskets.  The client had another proposal on his desk in which all of his eggs were in one basket. For the SAME dollar investment, we created an integrated marketing strategy using radio, public relations, and internet.  The net result of our three basket approach will be to triple the exposure of his message for the same dollar investment.

So, next question... why would ANYONE continue to use the single basket approach if they can get the three baskets for the price of one?   I simply have no answer to that question...  BUT, I can tell you that using media with an interactive agency approach is simply far more effective and cost efficient.

To continue the example, Edge Media, a leading interactive agency, has expert marketing and advertising consultants to who are subject matter experts regarding the basket they oversee.  And so, the story goes on - would you rather have a few experts, or three times the advertising and marketing consultants expertise?   The integrated approach simply multiplies the exposure, expertise, and ultimately the results that we get for our clients.  Why would you want it any other way?

Sorry for the lapse in posting, but my hubby and I got away for a much needed rest to the lovely Caribbean island of St. Martin.  It was fabulous - great scuba diving!

What has happened since I blogged last?  Lots!  Our new division, ChurchLink Communications, is launching today!  We are very excited about it.  Please visit the site at http://www.churchlinkcommunications.com to check it out!  We have long believed that we have some invaluable tools to offer ministries, non-profits, churches, and Christian broadcast.  As a Christian interactive advertising agency with cutting edge SMS marketing software, we offer a unique opportunity to these organizations to create communications strategies that will greatly increase the effectiveness of communications, encouraging supporters to take action, and increasing the revenues from fundraising efforts.

Churches can use the SMS marketing software to mobilize their prayer ministry - a prayer request sent into the system automatically directs out to everyone enrolled.  An "Ask the Pastor" component allows people in the congregation to text in questions during the sermon that then are put on the screen and answered at the end of service.   Church security is instant with the push of a button.  Youth ministry communications is revolutionized, as youth pastors can instantly communicate with youth using the way they most often communicate - text messages!  The application for churches communicating with text messages are endless.   The software is extremely affordable, and ChurchLink is offering a 30-day no obligation trial of the SMS marketing software.   Click here to review the offer: www.churchlinkcommunications.com/offer.html

The next post will discuss the benefits of SMS marketing software for Christian ministries to use for effective communications and fundraising efforts.  Using bulk SMS services dramatically increases response rates for communications efforts, and is proven to be much more effective than e-mail.   Stay tuned for the next post on SMS marketing software.

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Our advertising and marketing consultants are experienced and focused on our clients' needs. Find out more at: www.edgemedia.biz

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink is a Christian interactive agency dedicated to supporting ministries, churches, non-profits, and Christian broadcast through cutting edge technologies and effective communications strategies.  As a Christian interactive advertising agency, we have three decades of experience in serving the needs of the Church.  Find out more at: www.churchlinkcommunications.com

Note: Few marketing companies Phoenix AZ based offer the interactive solutions that Edge Media or Churchlink Communications provide for our clients.  Partnered with the experience of our  marketing and advertising consultants, we believe we offer exceptional services that deliver superior results.

Edge Media is pleased to announce that the new ChurchLink Communications website will launch next week! The goal of ChurchLink Communications, a division of Edge Media, is to provide new Christian interactive marketing and technology tools to Christian ministries, broadcast, and churches. Christian interactive communications tools include SMS marketing software, mobile web, and optimized blogging software, as well as stand marketing solutions including marketing research, media buying, marketing strategy, internet, and e-mail marketing. All client services currently available to Edge Media clients are available to ChurchLink clients.  

As a Christian advertising agency, it is the goal of ChurchLink, a division to Edge Media, to meet the needs of the Christian community with a focused goal of serving Christian ministries, Christian broadcast, and Christian churches.  The benefit of using a Christian marketing company is of course to have an agency that understands the Christian community, Christian media, and Christian church, and then create Christian interactive marketing strategies to mesh these components into an effective outreach strategy.

Edge Media is a leading interactive agency located in Phoenix AZ that has been serving local, national, and international clients for almost eight years.  Vickie Isaac, President and Owner of Edge Media, has over 25 years of marketing experience, first as the director of a Christian music talent agency, then at the helm of a Christian record company, followed by years in the Christian and general broadcast industry, and finally launching Edge Media in 2002.  Vickie is also an adjunct professor at Grand Canyon University. 

Click here for description of Edge Media's leading interactive agency client services:
http://www.edgemedia.biz/index-2.html

More About Edge Media:  Edge Media is a leading interactive advertising agency that is one of only a few advertising agencies Phoenix AZ that is a mobile advertising agency, having chosen to fully embrace emerging marketing strategies including the mobile web, SMS marketing software that delivers bulk SMS services, has experienced marketing and advertising consultants in the mobile arena.  Our clients are experiencing exceptional results with the mobile advertising agency services, and great ROI with the SMS marketing software.  For more info on Edge Mobile, the SMS marketing software, go here: http://www.edgemedia.biz/index-3.html

The American Marketing Association recently offered a seminar on the topic of interactivity available in social networking.  According to the AMA, "90% of consumers trust recommendations from people they know, 70% trust peer reviews posted online, and only 14% trust traditional advertising. Interactive Marketing is the future, so brands need to encourage a dialog around their products if they wish to compete. Interactive Marketing channels-from social media platforms (like Twitter, Facebook, LinkedIn and Yelp) to the exploding array of mobile applications (like FourSquare)-facilitate communication between consumers and therefore host these brand-related conversations."

It is clear that dialogue between companies and custoers is critical to new customer acquisition and existing customer satisfaction.  Many companies realize this, and have moved forward to set up Facebook, Twitter, and LinkedIn.  Once the accounts are set up, a few tweets posted, nd a special or two offered on Facebook, many companies do not know where to go next.  How do you encourage interaction and build customer relationships?  Many companies neither have the time nor the resources to figure out what to do next.

The marketing and advertising consultants at Edge Media help move our clients forward from stagnation to strategy.  As a leading interactive agency, we believe strongly that research, then strategy, and then implementation are really the right steps in the right order.  In order to have success with social media, it is important to articulate the company's goals, then create the social media roadmap on how to meet those goals.  In other words, fans or followers for the sake of fans or followers just do not get the job done. 

Many advertising agencies Phoenix AZ create the accounts for their clients and then turn over the social media reins to the client to finish the implementation. This may work in some cases but it usually fails as companies, as stated above, neither have the time nor the resources to figure out what to do next.  At Edge Media we ask critical questions about goals, then create social media strategies to meet those goals.  It is important to remember that social media is not "push out" marketing, so as the strategy is created, it must include online listening, gathering research, dialogue, and then offering to the potential customer.  After these steps, it is also important to have a remessaging/remarketing strategy also in place.  Using these interactive web agency strategies can genuinely increase the return on the investment for social media marketing.

For a complimentary "Social Media 101" getting started presentation, and audio presentation regarding social media, go to http://www.edgemedia.biz/index-7.html

About Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix AZ.  Edge Media is a mobile advertising agency as well, offering Edge Mobile, an advanced SMS marketing software system that delivers bulk SMS services.  Edge Media is a Chrstian advertising agency serving international, national, and local businesses, non-profits, churches, broadcast, and ministry organizations.

The mobile web is coming on strong in 2010. Mobile apps have become common, the IPad is now valuable marketing space, and social networking on mobile phones is now commonplace.  More than half of all mobile phones in America are now web enabled. 

What does this mean for businesses and non-profit organizations?  It means it is TIME to add a mobile website and consider whether a mobile app would be of benefit to increase engagement.  Additionally, the integration of SMS communication is a must, just as e-mail was a must a decade ago.   SMS communications are read within 5 minutes, have a 94% open rate, and an average 12-34% response rate for marketing messages.  Consider the necessity of including a URL in an SMS message that links to a mobile website for seamless communication.   For example, we currently have a client using national radio to promote a free offer.  Listeners can respond by texting in to receive the free offer.  The system automatically responds with a thank you message that includes a URL to click through to a mobile site to complete the transaction.  The same strategy is being implemented for fundraising for non-profit organizations as an easy way to increase giving.  The use of bulk SMS services for communication also provides the opportunity for ongoing communication, as the system captures the data for future marketing efforts.  The SMS marketing software includes autoresponders and timed responders to streamline the process.

As a leading interactive agency, Edge Media's advertising and marketing consultants provide the expertise to direct our clients forward to benefit from these emerging communications channels.  We believe that becoming a mobile advertising agency two years before mobile became mainstream gives our clients an edge up on their competition by taking advantage of our experience. 

About Edge Media:  Edge Media is a leading interactive Christian advertising agency located in Phoenix, AZ serving local, national, and international clients including businesses, non-profits, churches, and ministry organizations.

The last couple of days have been packed full of buying radio.  National radio, syndicated radio, local radio... Don't get me wrong, I love radio.  I spent almost a decade working IN radio.  But... radio is not a complete marketing tool.  Radio with a big picture strategy can be really effective, and every dollar spent maximized.  Radio for the sake of the single sale is not making the most of the potential, or squeezing all of the marketing bang for the buck out of the buy.

To be really effective, radio has to have a lead capture mechanism for remarketing purposes.  Why spend the money to talk to someone, have them interested, and then end the relationship?  One of our specialities is interactive web agency strategies.  I personally do not think radio should ever be purchased without an interactive web strategy behind it for remarketing.  When buying any media interactive agency strategy should be to integrate the web in to capture every lead and develop the relationship.  There is value to the immediate buy, but the cost per lead and cost per sale go down dramatically when remarketing kicks in.

Landing pages, autoresponders, drip marketing, e-newsletters, and the list goes on.  Our Edge Media marketing and advertising consultants are experts in creating and executing the interactive web agency strategy.  As a leading interactive agency, we never want to hear, "Go buy some spots!".  We want to hear, "Create and execute a strategic marketing plan that delivers exceptional results!", and we will do just that.

As a leading interactive agency, we are asked often about launching social media campaigns.  As a matter of fact, I was asked yesterday if I could get a client's accounts up and running within a couple  of days.  The answer... "No, sorry..."    Because... we always recommend to our clients that a social media strategy is in place PRIOR to the launch of a campaign.  

This is part two of social media strategy sessions, focused on action steps after the goals have been established. 

When considering what action you want folks to take on your social media sites, there are a number of options listed below from the Interactive Advertising Bureau.  Think through what your goals are, and then create some actionable steps to move your followers towards your goals using action steps.

Action examples:
o Contest/Sweeps Entries
o Coupons downloaded/redeemed
o Games played
o Videos viewed
o Uploads (e.g. images, videos
o Poll votes 
o Messages sent (e.g. Bulletins, Updates, Emails, Alerts)
o Invites sent
o Newsfeed items posted
o Comments posted
o Friends reached
o Topics/Forums Created
o Number of Group Members or Fans
o Reposts (“Shares“)

Always keep in mind the end goal as you craft the strategy.  Example: How does having a new topic posted with potential customer comments posted help move you towards your goal?  What are the benefits?  

Have your strategy in place prior to launching your social media campaign so that you can measure the activity against the goals set.

About Edge Media:  Edge Media is a leading Christian interactive advertising agency focusing on delivering exceptional ROI for our clients using cutting edge technology and scientific research.  We work in our clients' best interest, not our own, an ethical business practices that are above reproach are a must for our marketing and advertising consultants.  We offer Edge Mobile SMS marketing software that delivers bulk SMS services, as well as mobile websites, WAP pages, social media, internet marketing, and a host of other services to give our clients the results they need.  Check out more regarding our client services at: www.edgemedia.biz/index-2.html

 


 

We are integrating optimized blogging into almost all of our integrated marketing strategies.  Our clients see tremendous results in terms of their search engine rankings and traffic, and this tool works well with traditional search engine optimization efforts. 

The benefit of the optimized blogging tool is that instead of writing one blog, the tool will optimize the blog for previously researched keywords and then multiply the one blog that was written into five, ten, etc. blogs - thereby publishing multiple blogs to the internet with the effort of one writing one blog.  The tool then pings the search engines to index the keyword optimized blog, giving us pretty rapid results for search engine rankings. 

For more info regarding optimized blogging, please feel free to call one of our marketing and advertising consultants at 602-943-2030.  We'd be happy to explain and give you quotes on this service.

About us:  Edge Media is a leading interactive agency located in Phoenix, AZ serving local and national clients.  We are a full service, including SMS marketing software, media interactive agency.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

"ChurchLink is a wonderful source of encouragement, connection, and communication for our congregation. The system instantly transmits urgent prayer requests, allowing us to immediately pray for one another.  I also use it to send out a Scripture, word of encouragement, or prayer daily.  It is an essential communication tool for every church in today's technological age."

  ChurchLink is mobile marketing software that sends and receives text messages instantly, and has numerous applications for the church, including prayer, security, events, devotionals, intergroup communiciation, and much more.  Edge Media is waiving set up fees and offering one month's free subscription to churches to help them get started implementingthis great communication tool.  E-mail Edge Media today to take advantage of this offer! info@edgemedia.biz

Americans now use text messaging more often than phone calling, and text messages get better response than e-mail communications. As a Christian interactive advertising agency, Edge Media has long believed that the Church should take advantage of emerging technology to increase communication within the Church as well as an outreach tool.  Edge Media's advertising and marketing consultants have years of experience working with churches and ministries in Phoenix, AZ, nationally, and internationally on many levels, not just their SMS marketing software that delivers bulk SMS services.  Call or e-mail today to find out more!